Content marketing is an effective strategy to help you increase leads and conversions for your business.
Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
Connecting with potential clients through content also allows you to showcase your unique products and expertise.
A business blog is a good way to interact with different prospects and help them understand your business, with various immediate and long-term benefits for your business.
Business blogging is on the rise with positive results for businesses that blog frequently.
In B2B businesses, a blog generates more quality leads and increases the SEO ranking.
In the long-term, starting a company blog is likely to increase your ROI as opposed to investing in traditional marketing efforts.
As companies take up business blogging, longer blogs tend to give better returns.
Recent developments also show that visuals increase readership, and there is an increase in the number of businesses paying for content promotion and distribution.
43 percent of internet users skim through blog posts: using images, charts, graphs, headers, and figures is likely to keep readers interested in the content, and also helps people remember your content longer.
Images and visual aids also increase readership by up to 94 percent, which explains why 71 percent of marketers are increasing the use of visual aids in their content.
Focusing on the quality of the content you offer on your website also increases readership: 94 percent of people who hit the share button believe that the content could be useful to others in their networks.
Increasing ranking improves the click-through rate for your blogs.
You need to invest more in improving SEO ranking to outrank your competition and increase readership.
Benefits to the Business
B2B businesses benefit from business blogging as they focus more on lead generation than B2C businesses.
Re-focusing your marketing efforts to blogging is likely to increase your ROI 13 times over.
Creating engaging content that clients can interact with at different stages of the decision-making process improves your conversion rate.
Approximately 47 percent of prospects will view between 3 to 5 articles before initiating a conversation with a sales representative!
In an effort to increase readership for your content, you need to understand that SEO leads can increase the close rate by 14.6 percent while outbound leads have a 1.7 percent close rate.
Encouraging your partners and customers to link to your blogs increases your SEO ranking and readership among prospects.
The biggest challenge with blogging for businesses is content management.
A top priority for many businesses running blogs is producing engaging content, measuring the effectiveness of their blogs and producing content consistently at 60, 57 and 57 percent respectively.
Investing in quality content earns the trust of prospects:
- Blogs are the 5th most trusted source of information for online users:
- 61 percent of the most successful blogging teams meet at least daily or weekly to plan for their content and share ideas on how to make blogging more effective, especially in B2B businesses.
- Content strategy remains a priority for 45 percent of marketers in increasing brand awareness, generating leads and in thought leadership.
Blogging offers several benefits to your business.
You have an opportunity to connect with prospects, earn their trust and establish your brand as a expert in your field.
If you are looking to increase traffic to your website, generate leads and increase your closing rate, you need content experts such as Neon Goldfish on your team.