Online Marketing Tips, News, and Tutorials

4 Ways To Step Up Your School's CTA Game

Posted by Justin Johnson
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.
Read More

Developing A Marketing Strategy for Your Vocational School

Posted by Ken Franzen
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
Read More

5 Critical Elements of a Vocational School Website

Posted by Ken Franzen
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.
Read More

Create Better E-mail Marketing Content for Your Vocational School

Posted by Justin Johnson
  If you thought that students were too busy Instagramming and taking snaps to be bothered with email, you might be surprised to learn that they are just as addicted to checking their email as they are their newsfeeds.
Read More

Using Social Media to Market Your Vocational School

Posted by Justin Johnson
You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using Facebook, and they are more active on Facebook than any other social networking site.
Read More

The #1 Marketing Mistake Landscapers Make

Posted by Ken Franzen
  In a competitive industry like landscaping, marketing your business is crucial. But, more important than that, is knowing who your customer is. You probably think you have a clear picture of whom your business is targeting. However, this tends to be the top marketing mistake landscape companies make.
Read More

4 Easy Ways To Improve Your Landscape Website

Posted by Ken Franzen
Creating an impressive website is a lot like designing the perfect outdoor space. You need to weed out the unnecessary items to make room for components that make an impact. You need to know what your focal point is, and what to do to support and highlight it.
Read More

7 Questions To Ask About Your Current Landscape Website

Posted by Ken Franzen
It’s always exciting to jump into something new. New efforts bring a sense of excitement and vigor to everything you do. The decision to redesign a company website is no different. No matter how comfortable you are with an old website design, it can become outdated, unappealing, and ineffective in the blink of an eye.
Read More

5 Easy Content Offers to Delight Your Landscape Customers

Posted by Justin Johnson
Using your website to turn site visitors into paying customers takes the right combination of appeal, relatability and usability to be successful. The goal of any well-designed website should be to influence your viewers’ buying criteria by building a level of trust and familiarity with them.
Read More

Generate 5x more Leads with a Landscape Blog

Posted by Ken Franzen
  Blogging has quickly become quite the valuable inbound marketing tool for landscaping businesses. With a landscape blog, owners are driving more leads to their website. Five times more to be exact.
Read More