Online Marketing Tips, News, and Tutorials

6 Website Upgrades To Drive More Leads To Your School's Website

Posted by Justin Johnson
Every prospective student is on his or her own, personal enrollment journey. If you want your school to be part of that journey, your school website is the best way to attract them early on in the process. Having a clean, modern, and easy to navigate website can be the deciding factor when choosing a school. But you want to go a step beyond so they feel they don't even need to check other school's websites. Here are some website upgrade you can make today to turn those recruits in to students.
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Developing Buyer Personas for Your Vocational School

Posted by Ken Franzen
  When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or early twenties who want to go back to school.
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Five Keys to Successful Marketing for the Education Sector

Posted by Ken Franzen
Just like any business, educational institutions have to market their brand. You are competing with other schools in order to attract students, after all. This requires you to market to not only the students but to their parents as well.
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Six Ways To Increase Your Student Open House Registrations

Posted by Justin Johnson
Holding an open house is an essential strategy for convincing prospective students to enroll. It gives them a chance to see your classrooms and tour your campus first hand. In many cases, prospective students will make their decision to enroll based on the experience they had on a school tour.
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4 Ways To Step Up Your School's CTA Game

Posted by Justin Johnson
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.
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Developing A Marketing Strategy for Your Vocational School

Posted by Ken Franzen
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
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5 Critical Elements of a Vocational School Website

Posted by Ken Franzen
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.
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Create Better E-mail Marketing Content for Your Vocational School

Posted by Justin Johnson
  If you thought that students were too busy Instagramming and taking snaps to be bothered with email, you might be surprised to learn that they are just as addicted to checking their email as they are their newsfeeds.
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Using Social Media to Market Your Vocational School

Posted by Justin Johnson
You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using Facebook, and they are more active on Facebook than any other social networking site.
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The #1 Marketing Mistake Landscapers Make

Posted by Ken Franzen
  In a competitive industry like landscaping, marketing your business is crucial. But, more important than that, is knowing who your customer is. You probably think you have a clear picture of whom your business is targeting. However, this tends to be the top marketing mistake landscape companies make.
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