Hitting the Enrollment Bullseye By Targeting Non-Traditional Students

Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows, target shooting, even those money-grabbing fair games; ...

Mobile-Friendliness Will Be the #1 Search Signal in 2017

Sit down for this shocking announcement... consumers are continuing to use their mobile phones more and more. So, that's not shocking news.  You are probably reading this blog post on your phone right now.   But, the one thing we should really dive ...

Pokemon Go and the Face of Augmented Reality Marketing

Now and then a mobile game will spark a good deal of discussion, as Angry Birds and Flappy Bird did in 2013. Pokemon Go is different. Businesses around the world have benefited from the app, with patrons flocking to their stores or restaurants to ...

Demystifying Google Analytics

If we try to imagine the world without search engines, we quickly realize how dependent we are on them. Search engines like Google, Yahoo, and Bing have increasingly become an integral part of our daily lives. A poll conducted by CNN showed that ...

Are You Experiencing Website Traffic Evaporation?

  Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like to call this Website Traffic Evaporation. Website ...

8 Crucial Mistakes Killing Your Blog Marketing Strategy

Blogs are now staples of most online marketing strategies.  Most sites these days have some form of a blog that allows for periodic contribution of content as news, opinions, education or updates. Let’s assume for a second that you regularly publish ...

117 Million Views and 1.25 Billion Chicken Wings, it's Super Bowl Time!

Super Bowl 50 is this Sunday. And while it is likely the last game we will see future Hall of Famer Peyton Manning play, most of us will be tuned into the game in anticipation and high expectations for the commercials.    This is no doubt the only ...

The Updated Pros and Cons of Wearable Tech

In January of 2014, I wrote a piece for this blog entitled The Advantages and Disadvantages of Wearable Tech. In it, I made a few informed guesses about a burgeoning, and very intriguing, market. Google Glass had just been released in a limited ...

More SMBs turn to Inbound & Content Marketing [Infographic]

SMBs are continually on the hunt for more efficient ways to spend their most valueable resources (time and money) to attract the attention of the constantly evolving consumer.  Technology continues to change consumers' buying behavior and driving ...

5 Tips for Creating a Good Email Subject Line

Inbox zero... everyone's goal.  We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and ...