The Time to Claim Your Google Business Profile Short Name is NOW
Author's note: This post was written July 3, 2019. Updates have been made and short names are no longer able to be claimed. In the last few months, Google has slowly rolled out a few new features for Google Business Profile account owners. The Googs ...

5 Benefits of a Third Party Marketing Audit
You want your business to be successful. That goes without saying. But, are your marketing efforts paying off? Your marketing strategy can determine your success.

6 Website Upgrades To Drive More Leads To Your School's Website
Every prospective student is on his or her own, personal enrollment journey. If you want your school to be part of that journey, your school website is the best way to attract them early on in the process. Having a clean, modern, and easy to ...

Developing Buyer Personas for Your Vocational School
  When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or ...

Five Keys to Successful Marketing for the Education Sector
Just like any business, educational institutions have to market their brand. You are competing with other schools in order to attract students, and you have a lot of value to offer. Your staff and faculty want every student to succeed, you have ...

Six Ways To Increase Your Student Open House Registrations
Holding an open house is an essential strategy for convincing prospective students to enroll. It gives them a chance to see your classrooms and tour your campus first hand. In many cases, prospective students will make their decision to enroll based ...

4 Ways To Step Up Your School's CTA Game
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.

Developing A Marketing Strategy for Your Vocational School
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for ...

5 Critical Elements of a Vocational School Website
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and ...

Create Better E-mail Marketing Content for Your Vocational School
  If you thought that students were too busy Instagramming and taking snaps to be bothered with email, you might be surprised to learn that they are just as addicted to checking their email as they are their newsfeeds.
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