Just like any business, educational institutions have to market their brand. You are competing with other schools in order to attract students, after all.
The following are five effective marketing tips that everyone in the education sector should be leveraging in order to boost enrollment numbers and build their reputation:
1. Use Video Marketing
If a picture is worth a thousand words, imagine how valuable a short video is. People are much more likely to watch a two or three-minute video than they are to read a blog post. They're also more likely to finish watching a video than they are to finish reading a blog post. The simple fact is humans are visual creatures, which means they absorb visual content much more effectively.
Video marketing is extremely effective because it makes it much easier to show off your school's personality, thereby allowing viewers to connect with you more successfully, which will enable you to engage with them on a more personal level. This is hard to do with written content.
It's easy for people to consume video content in today's world.
Younger people watch videos on their smartphones on a daily basis. And fortunately, producing video content isn't that difficult either. There are plenty of things you can create video content for too, from campus tours to major on-campus events.
2. Encourage User-Generated Content
Consumers, in general, don't typically trust what a business has to say right away. One way that businesses get around this is by using customer testimonials. The same works for schools. If you can get current and past students to recommend your school, prospective students are much more likely to consider you.
Instead of just getting them to do testimonials, share user-generated content on your social channels, such as Instagram pictures that they've taken on your campus or at sporting events.
3. Take Advantage of Social Media
You can use social media to provide helpful information about your program, campus, and more. Use social media to answer questions from prospective students and even host live Q&As with faculty or with past students who have found success after graduation. You can also host live streams of campus events to generate more interest in your school.
Consider finding social media influencers. These are people who have large social media followings full of people in your target audience. This could include students who are currently enrolled and who are active on social media. You can work with social media influencers who will share your content with their followers to help increase exposure for your school.
4. Create a Mobile Strategy
Assume that pretty much every incoming student has a smartphone. Because of this, it's important to keep your marketing efforts mobile-friendly. First of all, make sure your website is mobile-friendly. You're in big trouble if you're not since a majority of your target audience will be using their smartphones to surf the web. If you're running ads online, consider platforms that prospective students are most likely to use while on their phones, such as YouTube or Snapchat.
5. Implement Segmented Email Marketing
When sending out emails to students on your email list, you want to convince them to go to your school. Sending a generic email that you're sending everyone isn't going to help do this. Instead, segment your email list so you can send more personalized emails. Use the information they supply when opting in, and segment your list accordingly so they all receive relevant content.
When you work with Neon Goldfish, we get to know you and your school. Our team of marketing experts can leverage your marketing efforts to boost your enrollment. Find out how you can improve your online marketing strategy by contacting us at Neon Goldfish today.