Using your website to turn site visitors into paying customers takes the right combination of appeal, relatability and usability to be successful. The goal of any well-designed website should be to influence your viewers’ buying criteria by building a level of trust and familiarity with them.
You want your buyers to know that your company should be their go-to source for all their landscaping needs.
There are many ways to accomplish this, but the common denominator in all of them is a content focus. The right types of content will connect you with your customers and provide you with a growing presence when they need you most.
eBooks
EBooks are a simple and effective way to share valuable information on a specific topic with your potential clients. By providing them with helpful facts that are relevant to their needs, you are establishing your landscaping company as a knowledgeable resource in the landscape industry.
Your eBooks will help clients on their journey as they seek to understand and describe their own landscaping needs and desires.
Easy Informational or DIY Landscaping Videos
Posting videos on your website is a practical way to help potential customers feel personally invested in the landscaping process. Simple instructions from the experts can help create the buy-in that you want your clients to have.
When your clients can see that you want to help them find success with their small landscaping needs, they’ll be more likely to trust you with the highly specialized projects. These videos can also help your site visitors understand what goes into a landscaping project, and in turn, help them determine if they need to hire a professional to do the job.
Discounts or Promotional Offers
Everybody loves a great deal. By linking a limited-time special promo offer to a call-to-action, such as signing up for emails or newsletters or requesting a consultation, you’re opening the door for direct interaction with your potential customers.
Most online website visits last for a few minutes at best, making it challenging to develop a relationship with them. However, an enticing offer that is hard to pass up could be the draw that guides your future clients to look a little deeper into their landscaping opportunities.
Cost Analyses/ Infographics
Visual cost breakdowns are a tremendous resource for your clients. Doing the background research in advance for them provides your prospects with the initial first steps of finding a local landscape team.
A side-by-side breakdown of average costs compared to your competitors enables your customers to see what their investment might get them. When it comes to infographic possibilities, the options are endless. Your marketing team can help you find the best suited choices for your company.
Landscaping Checklists
Providing your site visitors with a resource that they can print out and get their hands on is another great way to appeal to their interests. Such lists can help increase your clients’ interest and investment into their landscaping by giving them tangible steps to follow. When each step on the list is followed, then your clients will most likely have a smoother experience with less stress along the way.
Providing your ideal clients with helpful resources right at their fingertips is the perfect way to influence their search when seeking out a landscape company. Up-to-date, relevant, and enticing offers will appeal to their desire to find the best help possible from the experts. All of these offers will show them that your company is the perfect choice for their landscape design needs.
If you would like some additional ideas or ways to impliment new content on your existing website, contact Neon Goldfish. Our team has helped multiple landscape clients find new ways to reach their potential customers. Capture the leads coming to your website. Schedule a free consultation today!
