The Key to Increasing Trade School Enrollment

Posted by Ken Franzen on Jan 02, 2017
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Understanding the Buyer's Journey

Posted by Ken Franzen on Dec 15, 2016

In all likelihood, your company website is missing out BIG on its web traffic conversions.

The truth is, you spend so much time and energy on growing your website, but the vast majority of your traffic disappears into the ether, never to be heard from again. We covered this concept called ‘Website Traffic Evaporation’ in another post which expanded on the effective use of Calls To Action.

Most websites do an excellent job of attracting a specific type of visitor: those with their wallets already in hand. Perhaps they're ready to buy before they've even landed on the site. Some of these people are loyal customers while others are website visitors that you simply caught at the right point in time.

While it's great to have these customers, and we definitely want them coming back, what about everyone else?

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What Does Your Digital Appearance Really Say About Your Trade School

Posted by Ken Franzen on Dec 12, 2016

Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with clients, broken or dented packages at the grocery store: your initial interactions with these things, and others like them, can be greatly influenced by such first appearances.

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Getting to the bottom of Unknown Keywords in Google Analytics

Posted by Ken Franzen on Dec 06, 2016
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Hitting the Enrollment Bullseye By Targeting Non-Traditional Students

Posted by Ken Franzen on Dec 01, 2016

Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows, target shooting, even those money-grabbing fair games; only few will walk away in victory, leaving others to question what just happened. The world of marketing is no different. If you’re expecting to successfully attract new students, hitting the right target boils down to your approach, technique, and consistency.

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Mobile-Friendliness Will Be the #1 Search Signal in 2017

Posted by Ken Franzen on Sep 12, 2016
Sit down for this shocking announcement... consumers are continuing to use their mobile phones more and more.
So, that's not shocking news.  You are probably reading this blog post on your phone right now.  
But, the one thing we should really dive into is that the search engines have taken notice and the writing is on the wall for what's to come.
Let's take a look at what will be important for SEO in 2017.
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Pokemon Go and the Face of Augmented Reality Marketing

Posted by Max Castleman on Jul 26, 2016

Now and then a mobile game will spark a good deal of discussion, as Angry Birds and Flappy Bird did in 2013. Pokemon Go is different. Businesses around the world have benefited from the app, with patrons flocking to their stores or restaurants to catch Pokemon and then staying to eat or shop. Some areas have experienced reduced crime rates because of an increase in foot traffic, with criminals or being caught in the act or being discouraged from acting at all due to a lack of privacy. Pokemon Go has even improved the health of many of its users by encouraging them to walk long distances to find valuable Pokemon. The app has entered the public consciousness in a major way, being reported at by every major media outlet in the country. In the process it has sparked a discussion about the budding world of augmented reality. Can the technology used in Pokemon Go be successfully implemented by companies to drive sales? One thing is certain: the potential of augmented reality as a marketing tool for businesses has never seemed so bright.

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Demystifying Google Analytics

Posted by Justin Johnson on Jul 21, 2016

If we try to imagine the world without search engines, we quickly realize how dependent we are on them. Search engines like Google, Yahoo, and Bing have increasingly become an integral part of our daily lives.

A poll conducted by CNN showed that people viewed Google more favorably than tech giant Apple. A common response people give when asked a question is “just Google it” since it can generate an answer within seconds. When we need directions, many of us turn to Google maps to show us the fastest route and where to avoid bad traffic. It should come as no surprise that when business owners want insight into what drives traffic to their websites, they turn to Google Analytics.

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Are You Experiencing Website Traffic Evaporation?

Posted by Ken Franzen on Jul 08, 2016
Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing.  
I like to call this Website Traffic Evaporation.  
Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever.  It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now.  
This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website.  
Enter our hero, the Call To Action.  
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8 Crucial Mistakes Killing Your Blog Marketing Strategy

Posted by Ken Franzen on Apr 06, 2016
Blogs are now staples of most online marketing strategies.  Most sites these days have some form of a blog that allows for periodic contribution of content as news, opinions, education or updates.  
Let’s assume for a second that you regularly publish to your blog like any bona fide business owner focused on online marketing would do.  How is that working out for you?  You might begin to wonder why no one is reading your posts and starting to get discouraged about investing more time in the art of blogging.
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