Ways to Improve Your Website Form Conversion Rate

Posted by Ken Franzen

When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth.

In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact with your company. This can be a door that is easy to walk through or one that creates questions and uncertainty.

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The Benefits of Using Buyer Personas for Lead Generation

Posted by Ken Franzen

The use of buyer personas is standard practice in almost every successful marketing campaign.

These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly. 

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Increasing Conversion Rates to Boost Student Enrollment

Posted by Ken Franzen

The primary marketing goal of your vocational school or online university is to increase enrollment. To grab the attention of potential students and provide compelling reasons to enroll in one of your programs.

Potential students are a little more sophisticated today than they were in years past. They conduct more research before making a decision. They rely heavily on the information they find online and use that to evaluate their options. 

You can flood every media channel with advertising campaigns that will attract more than enough traffic to your website and brand but stopping there is selling yourself short. The majority (like 95%) of those visiting your website will not be ready to fill an application or schedule a tour.  

So, what can you do to convert more of these visitors and boost student enrollment?

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The Key to Increasing Trade School Enrollment

Posted by Ken Franzen

Effective marketing is a tricky deal. You’ve only got “X” amount of dollars to spend on a marketing budget and a whole host of options to choose from. How do you decide what will be the most effective marketing means and which ones are simply a waste of money?

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Understanding the Buyer's Journey

Posted by Ken Franzen

In all likelihood, your company website is missing out BIG on its web traffic conversions.

The truth is, you spend so much time and energy on growing your website, but the vast majority of your traffic disappears into the ether, never to be heard from again. We covered this concept called ‘Website Traffic Evaporation’ in another post which expanded on the effective use of Calls To Action.

Most websites do an excellent job of attracting a specific type of visitor: those with their wallets already in hand. Perhaps they're ready to buy before they've even landed on the site. Some of these people are loyal customers while others are website visitors that you simply caught at the right point in time.

While it's great to have these customers, and we definitely want them coming back, what about everyone else?

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What Does Your Digital Appearance Really Say About Your Trade School

Posted by Ken Franzen

Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with clients, broken or dented packages at the grocery store: your initial interactions with these things, and others like them, can be greatly influenced by such first appearances.

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Getting to the bottom of Unknown Keywords in Google Analytics

Posted by Ken Franzen
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Hitting the Enrollment Bullseye By Targeting Non-Traditional Students

Posted by Ken Franzen

Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows, target shooting, even those money-grabbing fair games; only few will walk away in victory, leaving others to question what just happened. The world of marketing is no different. If you’re expecting to successfully attract new students, hitting the right target boils down to your approach, technique, and consistency.

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Mobile-Friendliness Will Be the #1 Search Signal in 2017

Posted by Ken Franzen
 
Sit down for this shocking announcement... consumers are continuing to use their mobile phones more and more.
 
So, that's not shocking news.  You are probably reading this blog post on your phone right now.  
 
But, the one thing we should really dive into is that the search engines have taken notice and the writing is on the wall for what's to come.
 
Let's take a look at what will be important for SEO in 2017.
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Pokemon Go and the Face of Augmented Reality Marketing

Posted by Max Castleman

Now and then a mobile game will spark a good deal of discussion, as Angry Birds and Flappy Bird did in 2013. Pokemon Go is different. Businesses around the world have benefited from the app, with patrons flocking to their stores or restaurants to catch Pokemon and then staying to eat or shop. Some areas have experienced reduced crime rates because of an increase in foot traffic, with criminals or being caught in the act or being discouraged from acting at all due to a lack of privacy. Pokemon Go has even improved the health of many of its users by encouraging them to walk long distances to find valuable Pokemon. The app has entered the public consciousness in a major way, being reported at by every major media outlet in the country. In the process it has sparked a discussion about the budding world of augmented reality. Can the technology used in Pokemon Go be successfully implemented by companies to drive sales? One thing is certain: the potential of augmented reality as a marketing tool for businesses has never seemed so bright.

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