You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using Facebook, and they are more active on Facebook than any other social networking site.
That makes social media the new “the digital version of a college brochure.”
For colleges and vocational schools to stand out amongst the vast array of information available online, they need to create a comprehensive digital marketing plan in order to reach potential students in the right place and at the right time. Here are some ways vocational schools can get started with their social media marketing plan.
One of the best ways to grow your following and increase engagement on social media is to be there consistently. If you post too infrequently, your audience will forget that you exist. Plan to post about once a day. And keep your posts relevant, interesting and valuable for your audience.
Use great images
Social media is all about visuals. A good visual presence will make your school more appealing to new students. Use images on social media that make your school special. This could include:
- Unique students, faculty or staff
- Events like graduation or job fairs
- Special guests
- Scenery or architecture
You could even ask students to submit photos of what the school means to them.
If you want to be successful with your social media plan,stop using random hastags. Use a good, well thought out hashtag to tie all of the pieces of your campaign together. Create a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else,check for it on all social media channels prior to using itfor your campaign.
Take it live
Live streaming on social media has exploded. Many schools have taken advantage of this for education lead generation, hosting live campus tours and streaming footage of various events. Live is not only fully integrated into your timeline, but in an effort to push the service, the site’s algorithm ranks streaming content highly, and also alerts all of your followers directly when you are broadcasting. Crucially, Facebook Live content also doesn’t expire, meaning you can keep broadcasts on your timeline as long you want.
Social media will not replace your vocational school’s website. Instead it should be viewed as an extension of your website. Know your audience. Understand how to reach it. Use each type of social media effectively.
Let our team at Neon Goldfish help you with your social media marketing. Schedule a consultation with us today, so we can learn more about your goals for your vocational school.