Online Marketing Tips, News, and Tutorials

Will 2013 Be the “Year of Responsive Web Design”?

Posted by Justin Johnson
The term “responsive web design” came into existence as recently as 2010, less than three years ago at the time of this writing, and as such it might be a bit unfair to call upon the internet as a whole to rally around it so quickly. However, the fact of the matter is that if we are going to embrace responsive web design the time is now. The smartphone industry has been blooming for years now and tablets are certainly on the rise. In fact, over the course of 2013 tablet sales are expected to reach a remarkable 100 million units sold, perhaps even surpassing notebook PCs in popularity. Many popular sites have responded to this technological sea change by launching platform-specific apps, but this will soon prove to not be enough. The fact of the matter that, while a well-designed app is certainly a great resource, if your site is difficult to access when viewed online during regular internet surfing then your popularity will suffer. Smartphones and tablets distort the look of any site they view through the size of their screen alone. Frequently, the platforms render the text and menu options on the sites they visit too small to read or use comfortably. Clearly, something must be done, and the commonly touted answer is nothing less than the aforementioned “responsive web design.”
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The Increasing Importance of Responsive Web Design

Posted by Max Castleman
A truly effective website, an absolutely essential element of any modern business with at-all serious expectations, is one which is tailored not only to the audience one is trying to capture, but to the individual user. There must be elements which address the individual, the prospective client, and hold his or her interest. There must be a wealth of easily accessible information spanning a variety of topics, all that a user would need to know to form a preliminary opinion of your business and its potential use to them. Finally, the site’s aesthetics must catch the eye. The viewing experience should be simple and direct while not maintaining a strong and unique sense of style, perhaps through the use of vibrant colors or creative graphics. However, maintaining a website’s aesthetic integrity has become significantly more difficult as of late due to the rise of platforms like phones and tablets as popular web browsers. When it is transposed to an alternate platform, a website designed for computer viewing may have its formatting distorted or become exceedingly difficult to use. However, there’s a way to avoid such an eventuality: the utilization of “responsive web design,” or Responsive Web Design.
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