Many businesses have websites which cater almost exclusively to their own needs. On the surface this seems reasonable, as a website’s job is to promote and highlight the importance of a given business. However, focusing entirely on the needs of the business over the needs of the customer or visitor can result in the creation of a website which is not user-friendly. Many people will turn to your website for a first impression of your business. If your site fosters a negative one, they may never be back. Indeed, many visitors will judge the quality of your business by the usability and professionalism of your site and users will be turned off by things like glaring typos in content or a poorly considered color scheme. However, there are times when a site may look fantastic at first glance but still not be well optimized for users. This scenario may come about if the web designer in charge of the site has implemented certain features on the site, the kind which can turn certain visitors off and cause them to dismiss their experience. Here are a few examples of features which, when implemented, might lead to this unfortunate conclusion.