Online Marketing Tips, News, and Tutorials

Are You Experiencing Website Traffic Evaporation?

Posted by Ken Franzen
  Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like to call this Website Traffic Evaporation. Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever.  It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now. This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website. Enter our hero, the Call To Action.  
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Does Your Trade School Need a New Website Design?

Posted by Justin Johnson
Always Question Effectiveness of Your Trade School Website Design As a vocational or trade school, you are responsible for the educational experiences of hundreds or thousands of students every year. You pour your financial resources into offering state-of-the-art facilities, top-notch teachers and an attractive campus that will draw new students and serve existing ones. Your goal is to provide your students with an overall experience that they’ll carry with them into the workforce. But, while you’re spending the majority of your efforts making your real-world presence unforgettable, it’s important not to neglect your online presence in the process. In today’s society, the digital experience your potential students will encounter will most likely be the very first impression of your school that they’ll get. It better be a good one. But, if you think that your current website just isn’t working to it’s potential, maybe it’s time that you consider a complete overhaul. A website update could be just what your school needs to give your students a fresh outlook on a trade school education.
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Using Your Website To Promote Vocational School Student Life

Posted by Ken Franzen
Imagine sitting down with your soon-to-be graduating high school senior, sorting through stacks of college brochures, pamphlets, and folders. How do you help them make the decision about which school is the BEST choice? What do you look for? What turns you off about certain schools? Does your college-bound young adult seek out a name when choosing a school or a typical “college experience,” or is there a more practical component involved in the decision making process? Do you encourage your kid to check out the local trade or vocational school, or do you pass on those options in lieu of something bigger?
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Tips to Make Your Website Clearly Look Like Your Actual Business

Posted by Ken Franzen
In today’s market, maintaining a successful business that can weather the ups and downs of the economy can be a tricky job. You’ve worked hard to establish your company and brand, and you’ve found your niche market to pour your resources into. Your hard work is paying off. But, if you’re like many businesses, you may be falling behind in one area: your website. Too many companies fail to successfully tie their online presence to their physical business, and miss out on potential customer growth along the way. Don’t fall victim to this same fate.
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Why Customer Testimonials Are Important For Your Business

Posted by Ken Franzen
Give Your Audience What They're Searching For With Customer Testimonials on Your Website Most consumers in America today have similar buying habits. Your habits probably aren't any different, either. Before you decide to try out that new restaurant in town or buy that must-have item online, you look around to see what other people have to say. You don't have the money to waste on something that won't live up to all the hype you're counting on. So, you ask around among the people you know to see what they think. Then you look at those online review sites to get the input of everyone from the enthusiastic, lifelong supporter to those petition-signing boycotters who have nothing positive to say. You know what you want, and what you want is to make an educated buying decision.
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Tips to Make Sure That Your Website Accurately Represents Your Business

Posted by Ken Franzen
Keep Your Customer's Buying Experience Consistent With Your Business Through a Proper Website Design
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Five Website Features to Avoid and Five Which Are Underrated

Posted by ngfmarketing
Many businesses have websites which cater almost exclusively to their own needs. On the surface this seems reasonable, as a website’s job is to promote and highlight the importance of a given business. However, focusing entirely on the needs of the business over the needs of the customer or visitor can result in the creation of a website which is not user-friendly. Many people will turn to your website for a first impression of your business. If your site fosters a negative one, they may never be back. Indeed, many visitors will judge the quality of your business by the usability and professionalism of your site and users will be turned off by things like glaring typos in content or a poorly considered color scheme. However, there are times when a site may look fantastic at first glance but still not be well optimized for users. This scenario may come about if the web designer in charge of the site has implemented certain features on the site, the kind which can turn certain visitors off and cause them to dismiss their experience. Here are a few examples of features which, when implemented, might lead to this unfortunate conclusion.
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Athena Career Academy Launches New Website

Posted by Justin Johnson
We are pleased to announce the launch of Athena Career Academy’s new website and invite you to a special sneak peek: http://www.athenacareers.edu.
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Will 2013 Be the “Year of Responsive Web Design”?

Posted by Justin Johnson
The term “responsive web design” came into existence as recently as 2010, less than three years ago at the time of this writing, and as such it might be a bit unfair to call upon the internet as a whole to rally around it so quickly. However, the fact of the matter is that if we are going to embrace responsive web design the time is now. The smartphone industry has been blooming for years now and tablets are certainly on the rise. In fact, over the course of 2013 tablet sales are expected to reach a remarkable 100 million units sold, perhaps even surpassing notebook PCs in popularity. Many popular sites have responded to this technological sea change by launching platform-specific apps, but this will soon prove to not be enough. The fact of the matter that, while a well-designed app is certainly a great resource, if your site is difficult to access when viewed online during regular internet surfing then your popularity will suffer. Smartphones and tablets distort the look of any site they view through the size of their screen alone. Frequently, the platforms render the text and menu options on the sites they visit too small to read or use comfortably. Clearly, something must be done, and the commonly touted answer is nothing less than the aforementioned “responsive web design.”
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The Increasing Importance of Responsive Web Design

Posted by Max Castleman
A truly effective website, an absolutely essential element of any modern business with at-all serious expectations, is one which is tailored not only to the audience one is trying to capture, but to the individual user. There must be elements which address the individual, the prospective client, and hold his or her interest. There must be a wealth of easily accessible information spanning a variety of topics, all that a user would need to know to form a preliminary opinion of your business and its potential use to them. Finally, the site’s aesthetics must catch the eye. The viewing experience should be simple and direct while not maintaining a strong and unique sense of style, perhaps through the use of vibrant colors or creative graphics. However, maintaining a website’s aesthetic integrity has become significantly more difficult as of late due to the rise of platforms like phones and tablets as popular web browsers. When it is transposed to an alternate platform, a website designed for computer viewing may have its formatting distorted or become exceedingly difficult to use. However, there’s a way to avoid such an eventuality: the utilization of “responsive web design,” or Responsive Web Design.
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