Online Marketing Tips, News, and Tutorials

Is Facebook’s new service a viable rival to LinkedIn?

Posted by Justin Johnson
Over the past year or two, Facebook has been taking a similar route to Google, expanding their service beyond its former parameters to offer more and more services and features. Some have been met with success and others with relative failure, but its too early to see whether Facebook’s latest venture will pay off. It’s essentially a job search engine, an app called Social Jobs Partnerships. Having launched only a week or so before the writing of this article, the new service had been rumored for some time, and it has been seen by many as a natural step forward for the site. Many have labeled the app as a potential competitor to LinkedIn, a site which has long been the world’s foremost job-centric social network, a place where people can go to make connections with their peers and look for work within their fields. But does Facebook’s new service have what it takes to be a viable rival to LinkedIn? In short: probably not.
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Facebook Announces New Graph Search Feature

Posted by ngfmarketing
  Well the wait is over... Facebook pulled back the curtain unveiling their latest and greatest feature called Graph Search. So what exactly is Facebook Graph Search and how does it work?
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Using Path to Stay Connected

Posted by Max Castleman
Whether you think Facebook’s billion dollar acquisition of Instagram was a great decision or a bizarre misfire one thing is clear: it changed the nature of the apps market forever. While most free apps make their money by hosting ads or containing in-app purchases, there is now a new factor to consider: acquisition. Since that day developers have been competing to see who can be the next Instagram, who can come up with the next billion dollar idea. There are some within the industry who feel that Path, a free mobile social media platform, is that idea. The company generated a great deal of buzz by rejecting a $100 million buyout offer by Google, suspecting that their creation might be worth even more. And yes, Facebook is rumored to be considering the app carefully for a potential purchase down the line. So why is Path so valuable? What exactly are they doing differently?
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Is the Internet the Path to the White House?

Posted by Max Castleman
Often on this blog we have spoken of the invaluable power of the internet as a marketing tool. In this day and age it is absolutely imperative for a business or concern who desires some level of success to establish an effective online presence. It is, in fact, much the same situation for political candidates, a statement which becomes more and more true as the years go on. In 2004, 75 million Americans, or 37% of the population, utilized the internet to learn about the election and the candidates who made up its dimensions. In 2008, that number rose to 46%. Now, 84% of voters who took part in the Sachs/Mason-Dixon Poll responded that they felt social media sites like Facebook and Twitter would be highly significant factors in determining the outcome of this upcoming election. Clearly, the internet is now more important as a political battleground than ever before, and this trend shows no signs of reversing any time soon.
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10 Ways Social Media Can Help Your Company Grow

Posted by Justin Johnson
Having your company get involved in social media outlets not only allows you to market and network with infinite amounts of people, but it also allows you to project your name out there to the masses. Making your publics aware not only that you exist, but that you’re the man for the job is the obvious goal for any company, so why not use all available resources to help you do so? Sites like Facebook, Twitter, and even LinkedIn are helpful tools that companies can use to help promote and gain customers, and getting set up for these sites only takes a few harmless steps. Social networking is taking the business world by storm, so it’s up to your company to either jump on and take social networking for a spin, or to be left in the dust, and ultimately, the yellow pages.
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Can I Use Instagram For My Business?

Posted by Justin Johnson
Now that Facebook has bought Instagram for the astonishing figure of one billion dollars, it’s probable that Facebook will make the once-exclusive app open to the public. This is great news for both regular users and businesses alike because Instagram allows a mass number of people to know what you’re seeing at that particular moment. Businesses especially can benefit from this tool to spruce up and add a visual change to their marketing strategy.
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7 Ways to Market Your Business on Pinterest

Posted by ngfmarketing
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10 Ways to Get the Most Out of Your Company Facebook Page

Posted by Justin Johnson
Over the past few years everyone, yes EVERYONE, has joined and started using Facebook including elementary kids, college graduates, parents, grandparents, and celebrities. Businesses across the globe have also started using Facebook, creating Fan Pages to appeal to the millions of other users that access the site each day. While some companies immediately excel with their fan pages, others are stuck struggling to get the gist of things. Luckily for them, though, there are a number of things companies can do to ensure that their Fan Pages soar with success, so make sure to review your page after reading these ten points and modify accordingly; it could make all the difference!
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