Spice Up Your Content Marketing Strategy with a Dash of Pain or a Pinch of Pleasure
Your business exists to solve a problem, and the success of your business depends on your ability to show potential customers how you can help them. Most businesses overcomplicate the content creation process by wasting precious time and money ...

Unlocking the Benefits of a Marketing Audit: Your Guide to Conducting a Comprehensive Analysis
Sometimes you get that feeling your marketing is simply not working as expected.  You can’t put your finger on it but something is off.  The phones aren’t ringing as much as they used to, customers are not coming in to see you as frequently as they ...

Marketing During a Recession Can Grow Your Business
When I was a kid, we’d ride our bikes to a pond down the road from our house to go fishing. In fact, there were two ponds.  The front pond was wide, fairly deep, and had large fish. The challenge was that these fish mostly huddled at the base of a ...

Grow Your Audience By Repurposing Your Best Content
  One of my favorite memories from high school was going to live concerts. This was when bands like Nirvana, Pearl Jam, and Smashing Pumpkins were on tour (it seemed) all the time.  The concert environment was like nothing else. The energy, the ...

How to Get More Google Reviews for Your Business
  How to Ask for Google Reviews If you own a business and have a Google Profile, you already know it can impact your reach. It’s why you have one. People can do a simple online search of your business and see your hours, services, sales, ...

Marketing Myth: Images on Google are Free to Download and Use
  One of the key components of any great piece of content is the photo, illustration, or diagram. The right visual framework contributes to a polished look that consumers basically demand if you want to grab their attention and get a minute of their ...

Stop Ignoring Your About Us Page
  Building a website is an exciting process... At least, we like to think so. Hours upon hours are spent researching design ideas. The homepage of your website is (almost always) the most visited page of your site so that has to be perfect.

New Google Business Profile Tools You Should Be Using
If we know anything for sure about 2020, it's that change is something we now expect daily. We are open... we are closed... we are open but with restrictions... It can be really difficult to communicate all of these constant changes with customers. ...

Simple Strategies for Frictionless Sales
Sales and marketing techniques have evolved significantly over time. In the past, it was all about being direct and convincing someone that they needed to buy a particular product or service. Selling someone has lost its effectiveness. The ...

Communicate Your Safety Plan to Welcome Customers Back
Many parts of the country are beginning to see a glimpse of the light at the end of the tunnel. States are beginning to slowly lift restrictions. Select businesses are being permitted to reopen if they follow social distancing and additional safety ...
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