Whether you’re just starting out or you’re already established, a successful advertising campaign is an extremely valuable resource to any business. There are many ways to advertise, but a great deal of these methods can prove often to be cluttered and generally ineffective. One of the simplest and strongest options out there is “pay per click advertising,” or PPC. The method was created in 1996, right about when the internet’s vast marketing potential was first being realized on a large scale and it was beginning to become more thoroughly monetized, though it didn’t really catch on until 2002. However, over the next decade PPC became more and more prevalent, with many preferring it other marketing plans being offered by firms specializing in online services. To this day it remains the most trusted method by which web advertising can be done and its popularity only continues to increase.