Grow Your Audience By Repurposing Your Best Content

  One of my favorite memories from high school was going to live concerts. This was when bands like Nirvana, Pearl Jam, and Smashing Pumpkins were on tour (it seemed) all the time.  The concert environment was like nothing else. The energy, the ...

5 Ways to Improve Your Trade School Marketing

You probably know by now that students aren’t going to fall through your doors and enroll in droves just because your school exists. As each year passes, more trade schools and other alternative career training centers open and compete for the same ...

How to Get More Google Reviews for Your Business

  How to Ask for Google Reviews If you own a business and have a Google Profile, you already know it can impact your reach. It’s why you have one. People can do a simple online search of your business and see your hours, services, sales, ...

Marketing Myth: Images on Google are Free to Download and Use

  One of the key components of any great piece of content is the photo, illustration, or diagram. The right visual framework contributes to a polished look that consumers basically demand if you want to grab their attention and get a minute of their ...

Avoid These Common Marketing Scams

Scams are everywhere. According to the Federal Trade Commission, one in 10 adults in the US will fall victim to fraud every year.  These scammers trying to steal what is yours are crafty individuals skilled with the ability to get you to slip up ...

Simple Strategies for Frictionless Sales

Sales and marketing techniques have evolved significantly over time. In the past, it was all about being direct and convincing someone that they needed to buy a particular product or service. Selling someone has lost its effectiveness. The ...

7 Marketing Activities To Do When Customers Are Distracted

The world has just been flipped upside down. In a matter of no time, non-essential businesses are closed and people are being told to stay at home. No one could plan for this. Even with a moderate warning of a couple of months, proper preparation ...

Using Snapchat for Business Marketing

Marketing is all about being in front of the right eyeballs. You can spend hours on end preaching as loud as possible only to find that the people you are really trying to connect with are not even hearing you. The options seem endless… Facebook, ...

The Time to Claim Your Google Business Profile Short Name is NOW

Author's note: This post was written July 3, 2019. Updates have been made and short names are no longer able to be claimed. In the last few months, Google has slowly rolled out a few new features for Google Business Profile account owners. The Googs ...

4 Ways To Step Up Your School's CTA Game

Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.
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