Marketing Myth: Images on Google are Free to Download and Use
  One of the key components of any great piece of content is the photo, illustration, or diagram. The right visual framework contributes to a polished look that consumers basically demand if you want to grab their attention and get a minute of their ...

Avoid These Common Marketing Scams
Scams are everywhere. According to the Federal Trade Commission, one in 10 adults in the US will fall victim to fraud every year.  These scammers trying to steal what is yours are crafty individuals skilled with the ability to get you to slip up ...

Stop Ignoring Your About Us Page
  Building a website is an exciting process... At least, we like to think so. Hours upon hours are spent researching design ideas. The homepage of your website is (almost always) the most visited page of your site so that has to be perfect.

Simple Strategies for Frictionless Sales
Sales and marketing techniques have evolved significantly over time. In the past, it was all about being direct and convincing someone that they needed to buy a particular product or service. Selling someone has lost its effectiveness. The ...

7 Marketing Activities To Do When Customers Are Distracted
The world has just been flipped upside down. In a matter of no time, non-essential businesses are closed and people are being told to stay at home. No one could plan for this. Even with a moderate warning of a couple of months, proper preparation ...

Using Snapchat for Business Marketing
Marketing is all about being in front of the right eyeballs. You can spend hours on end preaching as loud as possible only to find that the people you are really trying to connect with are not even hearing you. The options seem endless… Facebook, ...

Facebook: Deleting Business Owner's Responses
Facebook is a dumpster fire. How’s your organic reach going? Got 2000 followers and 10 people see your posts? About right.

The Time to Claim Your Google My Business Short Name is NOW
In the last few months Google has slowly rolled out a few new features for Google My Business account owners. The Googs didn’t release a ton of information on how these new features are going to be used, but since it’s Google, you’ll want to stake ...

Developing Buyer Personas for Your Vocational School
  When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or ...

4 Ways To Step Up Your School's CTA Game
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.
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