Simple Strategies for Frictionless Sales
Sales and marketing techniques have evolved significantly over time. In the past, it was all about being direct and convincing someone that they needed to buy a particular product or service. Selling someone has lost its effectiveness. The ...

7 Marketing Activities To Do When Customers Are Distracted
The world has just been flipped upside down. In a matter of no time, non-essential businesses are closed and people are being told to stay at home. No one could plan for this. Even with a moderate warning of a couple of months, proper preparation ...

Using Snapchat for Business Marketing
Marketing is all about being in front of the right eyeballs. You can spend hours on end preaching as loud as possible only to find that the people you are really trying to connect with are not even hearing you. The options seem endless… Facebook, ...

Facebook: Deleting Business Owner's Responses
Facebook is a dumpster fire. How’s your organic reach going? Got 2000 followers and 10 people see your posts? About right.

The Time to Claim Your Google My Business Short Name is NOW
In the last few months Google has slowly rolled out a few new features for Google My Business account owners. The Googs didn’t release a ton of information on how these new features are going to be used, but since it’s Google, you’ll want to stake ...

Developing Buyer Personas for Your Vocational School
  When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or ...

4 Ways To Step Up Your School's CTA Game
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.

5 Critical Elements of a Vocational School Website
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and ...

Starting A Blog? What Home Improvement Contractors Should Know
  Starting a blog is one of the best ways for you to build a stronger relationship with your prospects, clients, and referral partners. However, blogging is one of those business practices that is often easier said than done.

Key Components of An Effective Home Improvement Landing Page
 In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter ...
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