Spice Up Your Content Marketing Strategy with a Dash of Pain or a Pinch of Pleasure
Your business exists to solve a problem, and the success of your business depends on your ability to show potential customers how you can help them. Most businesses overcomplicate the content creation process by wasting precious time and money ...

Unlocking the Benefits of a Marketing Audit: Your Guide to Conducting a Comprehensive Analysis
Sometimes you get that feeling your marketing is simply not working as expected.  You can’t put your finger on it but something is off.  The phones aren’t ringing as much as they used to, customers are not coming in to see you as frequently as they ...

Marketing During a Recession Can Grow Your Business
When I was a kid, we’d ride our bikes to a pond down the road from our house to go fishing. In fact, there were two ponds.  The front pond was wide, fairly deep, and had large fish. The challenge was that these fish mostly huddled at the base of a ...

Grow Your Audience By Repurposing Your Best Content
  One of my favorite memories from high school was going to live concerts. This was when bands like Nirvana, Pearl Jam, and Smashing Pumpkins were on tour (it seemed) all the time.  The concert environment was like nothing else. The energy, the ...

5 Ways to Improve Your Trade School Marketing
You probably know by now that students aren’t going to fall through your doors and enroll in droves just because your school exists. As each year passes, more trade schools and other alternative career training centers open and compete for the same ...

How to Get More Google Reviews for Your Business
  How to Ask for Google Reviews If you own a business and have a Google Profile, you already know it can impact your reach. It’s why you have one. People can do a simple online search of your business and see your hours, services, sales, ...

It's Time to Own Your Marketing
A lot of businesses use third-party platforms as key tactics in their marketing strategy to drive traffic, awareness, and engage with potential customers. … and why not? Platforms like Facebook, Instagram, and Google have millions of daily visitors. ...

Marketing Myth: Images on Google are Free to Download and Use
  One of the key components of any great piece of content is the photo, illustration, or diagram. The right visual framework contributes to a polished look that consumers basically demand if you want to grab their attention and get a minute of their ...

Avoid These Common Marketing Scams
Scams are everywhere. According to the Federal Trade Commission, one in 10 adults in the US will fall victim to fraud every year.  These scammers trying to steal what is yours are crafty individuals skilled with the ability to get you to slip up ...

Stop Ignoring Your About Us Page
  Building a website is an exciting process... At least, we like to think so. Hours upon hours are spent researching design ideas. The homepage of your website is (almost always) the most visited page of your site so that has to be perfect.
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