Online Marketing Tips, News, and Tutorials

Helpful Tips For Aligning Your Digital Marketing and Sales Efforts

Posted by Justin Johnson
Many sales and marketing departments in companies run separately, with each team working to prove its superiority over the other. In today’s market where consumers meet the salesperson while they are in the last quarter of the last cycle, teamwork between sales and marketing teams is crucial to the success of the business.
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5 Tips To Increase Your Inquires By 50% - Increase Clients 101

Posted by Justin Johnson
  It’s not enough to have the best product on the market, the best customer service around, or excellent prices. You need to seize prospect interest in the first place, so they’ll make inquiries learn in detail about all the great benefits of working with your company. 
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The Benefits of Using Buyer Personas for Lead Generation

Posted by Ken Franzen
The use of buyer personas is standard practice in almost every successful marketing campaign. These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly. 
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Are You Experiencing Website Traffic Evaporation?

Posted by Ken Franzen
  Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like to call this Website Traffic Evaporation. Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever.  It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now. This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website. Enter our hero, the Call To Action.  
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