Online Marketing Tips, News, and Tutorials

5 Key Steps For Starting A Landscape Blog

Posted by Ken Franzen
  Creating a blogging platform for a landscaping business provides a viable way to expand the reach and connect with existing clients and prospects. The platform enables lawn care or tree service entities to send traffic to the company website. Business blogs are a great way to build a reputation as an authoritative voice in landscaping.
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4 Challenges of a Traditional Landscape Marketing Plan

Posted by Justin Johnson
      Traditional marketing in landscaping refers to popular forms such as direct mail, broadcast, and print. Many landscape companies employ at least one form of traditional marketing to reach out to clients. However, with the advent of new forms of marketing that incorporate technology and changing customer preferences, traditional marketing techniques present a myriad of challenges. Today your customers have access to a lot of information; they will always look beyond the surface before choosing your company.
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Landscape Marketing Pitfalls: Paid Search Advertising

Posted by Ken Franzen
  Paid Search Advertising strategies begin with good intention. As a landscape business trying to compete with other players in the market, you are constantly looking for ways to engage with customers, increase your reach, generate leads and create successful conversions. In a field that is growing and changing rapidly, you need a certain level of expertise to maximize the results you get with paid search advertising. However, a lot of landscaping businesses make simple mistakes that cost money and affect their success in the market.
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6 Inbound Marketing Strategies for Landscape Companies

Posted by Ken Franzen
    Running a landscaping company requires staying in touch with your customers. The key to the business is maintaining loyal customers while you find new ones. This process demands focusing on a target audience looking for your services in specific neighborhoods. One of the most efficient ways to reach a target audience is through inbound marketing, which involves using interactive blogs, search engines, and social media.
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Growing Your Landscape Company Through Inbound Marketing

Posted by Ken Franzen
The whole purpose of any business, be it a fast food joint, a hot dog cart or a landscaping company is to generate more leads. A good chunk of the profits will go into expanding the business, creating not only the opportunity to handle more clients but also the means to drive more sales. With the rise of digital advertising, the internet, and social media convenience, inbound marketing has garnered a new and flexible meaning that puts it right in the middle of the marketing limelight.
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Introduction to Inbound Marketing for Landscape Companies

Posted by Justin Johnson
    Every business and industry around the globe currently face an ever-changing, evolving consumer base. What worked in advertising and marketing a generation or even a decade ago no longer applies. Instead, this is a world of blogs, social presence, and search engine optimization (SEO).
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Is Your Current Landscape Marketing Plan Expensive And Ineffective?

Posted by Ken Franzen
    Employing traditional marketing tactics for your landscape business requires you to look into multiple aspects such as advertising, publicity and research to increase awareness for your services. Some of the common expenses in traditional marketing including printing and postage for direct mailing, buying ad space and getting a sales team for a door-to-day sale campaign among others. As you look to reduce operational costs for your landscape business, traditional marketing methods may prove to be more expensive, especially with more cost effective options available online.
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The Benefits of Using Buyer Personas for Lead Generation

Posted by Ken Franzen
The use of buyer personas is standard practice in almost every successful marketing campaign. These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly. 
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The Power of Your Customer Database

Posted by Justin Johnson
  Your customers make your company. If it weren’t for them, you wouldn’t be here. As each company gains a new consumer, they automatically obtain the goal of making them a loyal customer allowing for repeat business. Doing so, however, can be tricky without the maintenance of a good customer database. Customer databases can store all types of customer information from name and address to payment record and credit card numbers. They profile people into specific groups, making it easy to keep in contact with the ones who could use your services in the future, and the ones who need little reminders that you still exist.
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