Online Marketing Tips, News, and Tutorials

The #1 Marketing Mistake Landscapers Make

Posted by Ken Franzen
  In a competitive industry like landscaping, marketing your business is crucial. But, more important than that, is knowing who your customer is. You probably think you have a clear picture of whom your business is targeting. However, this tends to be the top marketing mistake landscape companies make.
Read More

4 Easy Ways To Improve Your Landscape Website

Posted by Ken Franzen
Creating an impressive website is a lot like designing the perfect outdoor space. You need to weed out the unnecessary items to make room for components that make an impact. You need to know what your focal point is, and what to do to support and highlight it.
Read More

7 Questions To Ask About Your Current Landscape Website

Posted by Ken Franzen
It’s always exciting to jump into something new. New efforts bring a sense of excitement and vigor to everything you do. The decision to redesign a company website is no different. No matter how comfortable you are with an old website design, it can become outdated, unappealing, and ineffective in the blink of an eye.
Read More

5 Easy Content Offers to Delight Your Landscape Customers

Posted by Justin Johnson
Using your website to turn site visitors into paying customers takes the right combination of appeal, relatability and usability to be successful. The goal of any well-designed website should be to influence your viewers’ buying criteria by building a level of trust and familiarity with them.
Read More

Generate 5x more Leads with a Landscape Blog

Posted by Ken Franzen
  Blogging has quickly become quite the valuable inbound marketing tool for landscaping businesses. With a landscape blog, owners are driving more leads to their website. Five times more to be exact.
Read More

7 New Ideas for Your 2018 Landscape Marketing

Posted by Justin Johnson
  Advertising your landscape business does not require a massive budget for inbound and outbound marketing. In fact, you can spend very little and still end up with a steady stream of customers. What matters most is making proper use of all the marketing channels at your disposal. In particular, online marketing will help generate interest in your company.
Read More

Capture The Leads Coming To Your Landscape Website

Posted by Justin Johnson
10 years ago, simply having a website put you ahead of the game. Consumers were simply happy to have you show up in search results with a name and number attached. Modern-day consumers expect more. Websites today must meet customer expectations including ease of use, availability of useful information, and search rankings.
Read More

6 Signs It's Time To Update Your Landscape Website

Posted by Justin Johnson
As a landscaping company, odds are that you focus a lot of your effort on the quality of your services. However, don't forget that marketing your services is just as important -- and one of the most important marketing tools you have is your website.
Read More

Is Your Landscaping Company the Best Kept Secret In Town?

Posted by Ken Franzen
Success in landscaping begins with a proactive approach to gaining visibility and garnering more buzz than your competitors. In the landscaping world, this means concerted effort to spread the word about your products, expertise, and services. If you are looking to grow your customer base and increase your revenues, you cannot wait for someone to discover you.
Read More

3 Things Landscape Owners Should Know About Content Marketing

Posted by Ken Franzen
Landscaping is undoubtedly one of the most service-oriented businesses in horticulture. Many owners wear assorted hats: owner, designer, and marketer for their landscape company. When you wear the marketing hat, you have a demanding role of promoting your landscape service, while still keeping track of the day to day business of your landscape company.  It's important to stop and put on the marketing hat and think about your marketing stragety and how best to promote your business.  One way is through content marketing.
Read More