Online Marketing Tips, News, and Tutorials

Developing Buyer Personas for Your Vocational School

Posted by Ken Franzen
  When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or early twenties who want to go back to school.
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4 Ways To Step Up Your School's CTA Game

Posted by Justin Johnson
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.
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Developing A Marketing Strategy for Your Vocational School

Posted by Ken Franzen
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
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5 Marketing Tips for Home Improvement Companies

Posted by Ken Franzen
As your home improvement business grows, you must come up with different strategies to help you grow your brand and reach out to potential customers. Successful marketing begins with strategic customer outreach.
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Ways Inbound Will Grow Your Home Improvement Business

Posted by Justin Johnson
The success of your inbound marketing campaign depends on your ability to revise and update your marketing strategies to accommodate changing consumer trends.
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Powerful Stats on the Power of Blogging to Increase your Prospects

Posted by Ken Franzen
  Content marketing is an effective strategy to help you increase leads and conversions for your business. Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
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Helpful Tips For Aligning Your Digital Marketing and Sales Goals

Posted by Justin Johnson
Many sales and marketing departments in companies run separately, with each team working to prove its superiority over the other. In today’s market where consumers meet the salesperson while they are in the last quarter of the last cycle, teamwork between sales and marketing teams is crucial to the success of the business.
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Is Your Landscaping Company the Best Kept Secret In Town?

Posted by Ken Franzen
Success in landscaping begins with a proactive approach to gaining visibility and garnering more buzz than your competitors. In the landscaping world, this means concerted effort to spread the word about your products, expertise, and services. If you are looking to grow your customer base and increase your revenues, you cannot wait for someone to discover you.
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6 Inbound Marketing Strategies for Landscape Companies

Posted by Ken Franzen
    Running a landscaping company requires staying in touch with your customers. The key to the business is maintaining loyal customers while you find new ones. This process demands focusing on a target audience looking for your services in specific neighborhoods. One of the most efficient ways to reach a target audience is through inbound marketing, which involves using interactive blogs, search engines, and social media.
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Growing Your Landscape Company Through Inbound Marketing

Posted by Ken Franzen
The whole purpose of any business, be it a fast food joint, a hot dog cart or a landscaping company is to generate more leads. A good chunk of the profits will go into expanding the business, creating not only the opportunity to handle more clients but also the means to drive more sales. With the rise of digital advertising, the internet, and social media convenience, inbound marketing has garnered a new and flexible meaning that puts it right in the middle of the marketing limelight.
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