Online Marketing Tips, News, and Tutorials

5 Marketing Tips for Home Improvement Companies

Posted by Ken Franzen
As your home improvement business grows, you must come up with different strategies to help you grow your brand and reach out to potential customers. Successful marketing begins with strategic customer outreach.
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Starting A Blog? What Home Improvement Contractors Should Know

Posted by Justin Johnson
  Starting a blog is one of the best ways for you to build a stronger relationship with your prospects, clients, and referral partners. However, blogging is one of those business practices that is often easier said than done.
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Ways Inbound Will Grow Your Home Improvement Business

Posted by Justin Johnson
The success of your inbound marketing campaign depends on your ability to revise and update your marketing strategies to accommodate changing consumer trends.
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Key Components of An Effective Home Improvement Landing Page

Posted by Ken Franzen
 In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter what they are buying. Here are a few suggestions on what elements should be included to make your home improvement landing pages as effective as possible:
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The Benefits of Using Buyer Personas for Lead Generation

Posted by Ken Franzen
The use of buyer personas is standard practice in almost every successful marketing campaign. These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly. 
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