Which Social Media Service is Worth Your Business’ Time?
These days it’s basically mandatory for a business with an online presence to have, at the very least, a Facebook page, and generally a Twitter account as well.

Prism: Why Does it Exist and How Alarmed Should You Be That it Does?
By now you've probably heard something about Prism and Edward Snowden, the whistleblower who brought the operation to the world’s attention. The whole media blitz begin as the result of a recent revelation that Verizon had made its users’ call ...

Online Anonymity vs. Marketing
These days there’s a decent amount of paranoia when it comes to the web. Many fear that their precious anonymity, their privacy, is being taken away, or at least drastically limited. While some might view such feelings as baseless, there actually is ...

Infographics and Online Marketing
We think of infographics as an easily comprehensible means of spreading and/or teaching information through a visual means. We acknowledge the form as incredibly user-friendly, the main reason for its prevalence. But, while we might use a flowchart ...

The Power of B2C Video Content
An effective marketing team is one which changes with the times, adapts when necessary and holds their ground at the right times. Some supposed marketing “revolutions” prove to simply be passing fads forgotten within the span of months, whereas ...

How to Successfully Utilize Pay Per Click Advertising
Whether you’re just starting out or you’re already established, a successful advertising campaign is an extremely valuable resource to any business. There are many ways to advertise, but a great deal of these methods can prove often to be cluttered ...

Is Facebook’s new service a viable rival to LinkedIn?
Over the past year or two, Facebook has been taking a similar route to Google, expanding their service beyond its former parameters to offer more and more services and features. Some have been met with success and others with relative failure, but ...

Will 2013 Be the “Year of Responsive Web Design”?
The term “responsive web design” came into existence as recently as 2010, less than three years ago at the time of this writing, and as such it might be a bit unfair to call upon the internet as a whole to rally around it so quickly. However, the ...

Free Online Reputation Management Beginner's Guide
If you didn’t already know, a business’s online reputation is something that should be taken very seriously. It’s here where people go to get information on your company before they ever pick up a phone to call, or actually stop in to see what you ...

Text Message Marketing Lands Papa John's in $250 Million Lawsuit
Back in early 2010, some of Papa John’s customers suddenly began receiving text messages for deals and promotions from the pizzeria. No big deal except they would sometimes receive 15 - 20 of these text solicitations per day and furthermore ...
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