5 Tips for Creating a Good Email Subject Line
Inbox zero... everyone's goal. We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and needs ...

Your 2015 Report Card
The end of the year is upon us. T-minus two weeks until we turn the page to a whole new year ahead of us. Before we jump to creating our 2016 personal resolutions and business goals, we should really step back and look at how we did in 2016. What ...

Successful Content Marketing When Your Business is In a Recession
Four Ways to Grow Your Business, Even During a Recession Even though we’ve seen improvements in the economy over the last couple of years, many industries are still feeling the effects that the economic recession had several years earlier. So, how ...

Increasing Name Recognition with Social Media
Increase Your School’s Name Recognition Using the World of Social Media On any given day, there are hundreds and thousands of potential students contemplating where they’d like to pursue a college degree and what it is they’d like to study. Whether ...

7 Tips For Starting Your First Content Marketing Campaign
Getting Started With Your First Content Marketing Campaign Have you been feeling as if your present marketing efforts seem stuck in a past decade, and you’re looking for a new way to connect with your target audience? Your business has a website, ...

Marketing Your Trade School During the Summer Months
Summertime for Trade Schools: The Perfect Season for Content Marketing For most traditional, four-year colleges and universities, students head off to campus in September and pack up their rooms sometime in early May. The standard nine-month school ...

Understanding How Seasonal Changes Affect Consumer Connection
Seasons Change and So Should Your Marketing Strategies Winter, Spring, Summer, and Fall; Christmas, Tax Season, and the Back-to-School season. Over the course of a year, consumers not only have to deal with the highs and lows of Mother Nature’s four ...

How to Create Happy Customers
Happy Customers: The Key to Customer Loyalty Online purchasing is supposed to be a quick and convenient process, providing buyers with the ideal buying experience. But too many times, customers abandon their online shopping carts, clicking out of ...

10 Tips to Crush Your SEO Copywriting
As a copywriter, you know your job is to write quality work that everyone loves, wants to read, and is well-known. As a copywriter focusing on SEO, however, you need to do all of the above while focusing on a certain subject or keyword. Before you ...

The Good, the Bad, and the Ugly of Internet Trolling
We’ve all seen them. Those annoying, terribly rude comments that people make whenever possible online. Whenever there’s an opportunity to comment, whether through social media outlets, comment sections on blogs or web pages, or the customer feedback ...
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