7 Marketing Activities to do when Customers are Distracted

The world has just been flipped upside down. In a matter of no time, non-essential businesses are closed and people are being told to stay at home. No one could plan for this. Even with a moderate warning of a couple of months, proper preparation ...

Helpful Tips For Aligning Your Digital Marketing and Sales Goals

Many sales and marketing departments in companies run separately, with each team working to prove its superiority over the other. In today’s market where consumers meet the salesperson while they are in the last quarter of the last cycle, teamwork ...

5 Effective Email Marketing Tips for Your Small Business

Email is now one of the most important business tools ever provided to the business world. Amazingly, it’s earned this position in just a little less than two decades. However, many businesses to use the full power of their email lists.

Increasing Conversion Rates to Boost Student Enrollment

The primary marketing goal of your vocational school or online university is to increase enrollment. To grab the attention of potential students and provide compelling reasons to enroll in one of your programs. Potential students are a little more ...

Understanding the Buyer's Journey

In all likelihood, your company website is missing out BIG on its web traffic conversions. The truth is, you spend so much time and energy on growing your website, but the vast majority of your traffic disappears into the ether, never to be heard ...

Hitting the Enrollment Bullseye By Targeting Non-Traditional Students

Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows, target shooting, even those money-grabbing fair games; ...

Pokemon Go and the Face of Augmented Reality Marketing

Now and then a mobile game will spark a good deal of discussion, as Angry Birds and Flappy Bird did in 2013. Pokemon Go is different. Businesses around the world have benefited from the app, with patrons flocking to their stores or restaurants to ...

Demystifying Google Analytics

If we try to imagine the world without search engines, we quickly realize how dependent we are on them. Search engines like Google, Yahoo, and Bing have increasingly become an integral part of our daily lives. A poll conducted by CNN showed that ...

117 Million Views and 1.25 Billion Chicken Wings, it's Super Bowl Time!

Super Bowl 50 is this Sunday. And while it is likely the last game we will see future Hall of Famer Peyton Manning play, most of us will be tuned into the game in anticipation and high expectations for the commercials.    This is no doubt the only ...

5 Tips for Creating a Good Email Subject Line

Inbox zero... everyone's goal.  We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and ...
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