So, you’ve decided to launch a new email marketing campaign in hopes of gaining a few more sales, leads, conversions, or end goals. What you’ve done in the past has worked… kind of. A handful of people opened your emails, a couple responded, and a few even turned into customers; these certainly weren’t the results you were hoping for, though. No company can grow and expand as they’d hope with only handfuls of people, so it’s safe to say that your email marketing campaign may have to be taken up a notch. Thankfully, you’ll be able to do just that by following these helpful reminders; make sure to keep them in mind while executing your next email marketing campaign.