Online Marketing Tips, News, and Tutorials

Tips for Successful Marketing at College Fairs

Posted by Justin Johnson
Standing Out at College Fairs With Outstanding Promo Materials Step inside any given college fair and you’ll find yourself surrounded by hundreds of students and dozens of schools at one time. Here, your recruiters have an opportunity to connect with potential students and increase your school’s name recognition. But, as a small trade school looking for new students, how do you stand out and make an unforgettable statement when you have to compete against major universities with marketing budgets two or three times larger than yours? Perhaps, the key to connecting with the next batch of incoming students is to wow them with innovative promotional materials they can’t ignore. Take a moment to consider how these tips could boost your image at your next college fair event.
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Does Your Trade School Need a New Website Design?

Posted by Justin Johnson
Always Question Effectiveness of Your Trade School Website Design As a vocational or trade school, you are responsible for the educational experiences of hundreds or thousands of students every year. You pour your financial resources into offering state-of-the-art facilities, top-notch teachers and an attractive campus that will draw new students and serve existing ones. Your goal is to provide your students with an overall experience that they’ll carry with them into the workforce.
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Marketing Your Trade School During the Summer Months

Posted by Justin Johnson
Summertime for Trade Schools: The Perfect Season for Content Marketing For most traditional, four-year colleges and universities, students head off to campus in September and pack up their rooms sometime in early May. The standard nine-month school calendar gives students plenty of time for summer activities before heading back to the classroom in the fall.
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5 Ways to Connect Past and Present Students Online

Posted by Ken Franzen
Connect Past, Present, and Future Students Together With Engaging Online Marketing As people who tend to be relational, we look for opportunities to connect with others throughout our days. Social media, texting, emails, and even old-fashioned phone calls allow us to hear from each other at any moment of the day.
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Showcase the Benefits of a Trade School with a Blog

Posted by Ken Franzen
Give Prospective Students all the Reasons Why a Trade School / Vocational School Education Just May Trump that University Degree When future students are on the hunt for the right school to attend, they are often bombarded with the seemingly impossible choice of deciding which place has the most to offer them. As a vocational or trade school, you may be looking for some simple yet attractive ways to connect with potential students and shine a light on all you have to offer.
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5 Tips to Make Your School’s Email Marketing a Success

Posted by Ken Franzen
Successfully Transform Your Trade School’s Email Marketing Efforts Nowadays, our email inboxes are becoming filled with more junk mail than our traditional mailboxes ever did. Most email providers and office management services actually offer junk mail folders just to sort through our mail for us, keeping us from ever seeing the majority of those daily notifications.
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Using Your Website To Promote Vocational School Student Life

Posted by Ken Franzen
Imagine sitting down with your soon-to-be graduating high school senior, sorting through stacks of college brochures, pamphlets, and folders. How do you help them make the decision about which school is the BEST choice? What do you look for?
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Using Landing Pages to Increase School Enrollment

Posted by Ken Franzen
Strategically Use Landing Pages to Increase Vocational School Enrollment Growth of any kind can be a tricky thing. Sometimes, even frustrating. But, it doesn’t have to always be that way. Strategic, advanced planning and intentional efforts can help to drive healthy growth and remove some of the stress that can come along with it. This is especially true in the education field.
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Six Marketing Tips to Increase Vocational School Enrollment

Posted by Ken Franzen
First Impressions Count Do potential students get the right impression when they first see your institution or its website? There are a lot of colleges vying for the attention of potential students. Tuition rates are on the rise, and students are choosier than ever about where they enroll. How can you attract them to your school amid all the others?
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