5 Ways to Improve Your Trade School Marketing
You probably know by now that students aren’t going to fall through your doors and enroll in droves just because your school exists. As each year passes, more trade schools and other alternative career training centers open and compete for the same ...

6 Website Upgrades To Drive More Leads To Your School's Website
Every prospective student is on his or her own, personal enrollment journey. If you want your school to be part of that journey, your school website is the best way to attract them early on in the process. Having a clean, modern, and easy to ...

Developing Buyer Personas for Your Vocational School
When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or ...

Five Keys to Successful Marketing for the Education Sector
Just like any business, educational institutions have to market their brand. You are competing with other schools in order to attract students, and you have a lot of value to offer. Your staff and faculty want every student to succeed, you have ...

Six Ways To Increase Your Student Open House Registrations
Holding an open house is an essential strategy for convincing prospective students to enroll. It gives them a chance to see your classrooms and tour your campus first hand. In many cases, prospective students will make their decision to enroll based ...

4 Ways To Step Up Your School's CTA Game
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.

Developing A Marketing Strategy for Your Vocational School
Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for ...

5 Critical Elements of a Vocational School Website
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and ...

Create Better E-mail Marketing Content for Your Vocational School
If you thought that students were too busy Instagramming and taking snaps to be bothered with email, you might be surprised to learn that they are just as addicted to checking their email as they are their newsfeeds.

Using Social Media to Market Your Vocational School
You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged. According to Hubspot: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using ...
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