Online Marketing Tips, News, and Tutorials

Five Keys to Successful Marketing for the Education Sector

Posted by Ken Franzen
Just like any business, educational institutions have to market their brand. You are competing with other schools in order to attract students, after all. This requires you to market to not only the students but to their parents as well.
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Six Ways To Increase Your Student Open House Registrations

Posted by Justin Johnson
Holding an open house is an essential strategy for convincing prospective students to enroll. It gives them a chance to see your classrooms and tour your campus first hand. In many cases, prospective students will make their decision to enroll based on the experience they had on a school tour.
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4 Ways To Step Up Your School's CTA Game

Posted by Justin Johnson
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.
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Developing A Marketing Strategy for Your Vocational School

Posted by Ken Franzen
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
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5 Critical Elements of a Vocational School Website

Posted by Ken Franzen
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.
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Create Better E-mail Marketing Content for Your Vocational School

Posted by Justin Johnson
  If you thought that students were too busy Instagramming and taking snaps to be bothered with email, you might be surprised to learn that they are just as addicted to checking their email as they are their newsfeeds.
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Using Social Media to Market Your Vocational School

Posted by Justin Johnson
You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using Facebook, and they are more active on Facebook than any other social networking site.
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Increasing Name Recognition with Social Media

Posted by Ken Franzen
Increase Your School’s Name Recognition Using the World of Social Media On any given day, there are hundreds and thousands of potential students contemplating where they’d like to pursue a college degree and what it is they’d like to study. Whether these students are awaiting the end of their high school education or they are going back to school after taking time off, you can be sure they’ll be searching the Internet to check out what options are out there. Many students are unfamiliar with their complete options, believing that their choices should be focused only on four-year universities. If they are unfamiliar with your school’s very presence, they may not have any clue at all about the many benefits a vocational or trade school education can bring. If they don’t know you exist, they won’t be able to choose your school as their provider of a higher education.
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Tips for Successful Marketing at College Fairs

Posted by Justin Johnson
Standing Out at College Fairs With Outstanding Promo Materials Step inside any given college fair and you’ll find yourself surrounded by hundreds of students and dozens of schools at one time. Here, your recruiters have an opportunity to connect with potential students and increase your school’s name recognition. But, as a small trade school looking for new students, how do you stand out and make an unforgettable statement when you have to compete against major universities with marketing budgets two or three times larger than yours? Perhaps, the key to connecting with the next batch of incoming students is to wow them with innovative promotional materials they can’t ignore. Take a moment to consider how these tips could boost your image at your next college fair event.
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Does Your Trade School Need a New Website Design?

Posted by Justin Johnson
Always Question Effectiveness of Your Trade School Website Design As a vocational or trade school, you are responsible for the educational experiences of hundreds or thousands of students every year. You pour your financial resources into offering state-of-the-art facilities, top-notch teachers and an attractive campus that will draw new students and serve existing ones. Your goal is to provide your students with an overall experience that they’ll carry with them into the workforce.
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