Increase Your School’s Name Recognition Using the World of Social Media On any given day, there are hundreds and thousands of potential students contemplating where they’d like to pursue a college degree and what it is they’d like to study. Whether these students are awaiting the end of their high school education or they are going back to school after taking time off, you can be sure they’ll be searching the Internet to check out what options are out there. Many students are unfamiliar with their complete options, believing that their choices should be focused only on four-year universities. If they are unfamiliar with your school’s very presence, they may not have any clue at all about the many benefits a vocational or trade school education can bring. If they don’t know you exist, they won’t be able to choose your school as their provider of a higher education.