Summertime for Trade Schools: The Perfect Season for Content Marketing For most traditional, four-year colleges and universities, students head off to campus in September and pack up their rooms sometime in early May. The standard nine-month school calendar gives students plenty of time for summer activities before heading back to the classroom in the fall. Unfortunately, this timeline also causes students to remain in school for many years, as most four-year degrees actually take an average of five years or more to complete. Although there are summer sessions offered, student life and campus activities during these months offer just a glimpse of a student’s educational experiences compared to the rest of the year. Basically, summertime at these schools is rather boring. But, as a vocational or trade school, you offer each and every one of your students a year-round, exciting experience that gives them hands-on training for their career choices. That means, all of your students will be just as involved in their higher educational experience in July and August as they are in February or October. You can use this to your advantage, and attract new students, while connecting with your current ones, even during those “dog days of summer.” Some strategic content planning focused around summer activities can help you increase your student enrollment and showcase your school within the community.