Online Marketing Tips, News, and Tutorials

Developing A Marketing Strategy for Your Vocational School

Posted by Ken Franzen
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
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5 Critical Elements of a Vocational School Website

Posted by Ken Franzen
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.
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Create Better E-mail Marketing Content for Your Vocational School

Posted by Justin Johnson
  If you thought that students were too busy Instagramming and taking snaps to be bothered with email, you might be surprised to learn that they are just as addicted to checking their email as they are their newsfeeds.
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Using Social Media to Market Your Vocational School

Posted by Justin Johnson
You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using Facebook, and they are more active on Facebook than any other social networking site.
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Increasing Name Recognition with Social Media

Posted by Ken Franzen
Increase Your School’s Name Recognition Using the World of Social Media On any given day, there are hundreds and thousands of potential students contemplating where they’d like to pursue a college degree and what it is they’d like to study. Whether these students are awaiting the end of their high school education or they are going back to school after taking time off, you can be sure they’ll be searching the Internet to check out what options are out there. Many students are unfamiliar with their complete options, believing that their choices should be focused only on four-year universities. If they are unfamiliar with your school’s very presence, they may not have any clue at all about the many benefits a vocational or trade school education can bring. If they don’t know you exist, they won’t be able to choose your school as their provider of a higher education.
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Tips for Successful Marketing at College Fairs

Posted by Justin Johnson
Standing Out at College Fairs With Outstanding Promo Materials Step inside any given college fair and you’ll find yourself surrounded by hundreds of students and dozens of schools at one time. Here, your recruiters have an opportunity to connect with potential students and increase your school’s name recognition. But, as a small trade school looking for new students, how do you stand out and make an unforgettable statement when you have to compete against major universities with marketing budgets two or three times larger than yours? Perhaps, the key to connecting with the next batch of incoming students is to wow them with innovative promotional materials they can’t ignore. Take a moment to consider how these tips could boost your image at your next college fair event.
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Does Your Trade School Need a New Website Design?

Posted by Justin Johnson
Always Question Effectiveness of Your Trade School Website Design As a vocational or trade school, you are responsible for the educational experiences of hundreds or thousands of students every year. You pour your financial resources into offering state-of-the-art facilities, top-notch teachers and an attractive campus that will draw new students and serve existing ones. Your goal is to provide your students with an overall experience that they’ll carry with them into the workforce. But, while you’re spending the majority of your efforts making your real-world presence unforgettable, it’s important not to neglect your online presence in the process. In today’s society, the digital experience your potential students will encounter will most likely be the very first impression of your school that they’ll get. It better be a good one. But, if you think that your current website just isn’t working to it’s potential, maybe it’s time that you consider a complete overhaul. A website update could be just what your school needs to give your students a fresh outlook on a trade school education.
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Marketing Your Trade School During the Summer Months

Posted by ngfmarketing
Summertime for Trade Schools: The Perfect Season for Content Marketing For most traditional, four-year colleges and universities, students head off to campus in September and pack up their rooms sometime in early May. The standard nine-month school calendar gives students plenty of time for summer activities before heading back to the classroom in the fall. Unfortunately, this timeline also causes students to remain in school for many years, as most four-year degrees actually take an average of five years or more to complete. Although there are summer sessions offered, student life and campus activities during these months offer just a glimpse of a student’s educational experiences compared to the rest of the year. Basically, summertime at these schools is rather boring. But, as a vocational or trade school, you offer each and every one of your students a year-round, exciting experience that gives them hands-on training for their career choices. That means, all of your students will be just as involved in their higher educational experience in July and August as they are in February or October. You can use this to your advantage, and attract new students, while connecting with your current ones, even during those “dog days of summer.” Some strategic content planning focused around summer activities can help you increase your student enrollment and showcase your school within the community.
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5 Ways to Connect Past and Present Students Online

Posted by Ken Franzen
Connect Past, Present, and Future Students Together With Engaging Online Marketing As people who tend to be relational, we look for opportunities to connect with others throughout our days. Social media, texting, emails, and even old-fashioned phone calls allow us to hear from each other at any moment of the day. This relational state forms the foundation for almost everything we do on a daily basis. Even our consumer mindset can be influenced by the opinions of others. Companies know this fact and often customize their marketing strategies to connect past, present, and future clients together, knowing that client satisfaction is often the best form of advertising.
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Showcase the Benefits of a Trade School with a Blog

Posted by Ken Franzen
Give Prospective Students all the Reasons Why a Trade School / Vocational School Education Just May Trump that University Degree
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