Online Marketing Tips, News, and Tutorials

Key Components of An Effective Home Improvement Landing Page

Posted by Ken Franzen
 In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter what they are buying. Here are a few suggestions on what elements should be included to make your home improvement landing pages as effective as possible:
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Helpful Tips For Aligning Your Digital Marketing and Sales Goals

Posted by Justin Johnson
Many sales and marketing departments in companies run separately, with each team working to prove its superiority over the other. In today’s market where consumers meet the salesperson while they are in the last quarter of the last cycle, teamwork between sales and marketing teams is crucial to the success of the business.
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Ways to Improve Your Website Form Conversion Rate

Posted by Ken Franzen
When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth. In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact with your company. This can be a door that is easy to walk through or one that creates questions and uncertainty.
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Are You Experiencing Website Traffic Evaporation?

Posted by Ken Franzen
  Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like to call this Website Traffic Evaporation. Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever.  It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now. This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website. Enter our hero, the Call To Action.  
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