Four Ways to Grow Your Business, Even During a Recession Even though we’ve seen improvements in the economy over the last couple of years, many industries are still feeling the effects that the economic recession had several years earlier. So, how do you grow and expand your business, keeping it relevant and profitable, when your consumers seem to be spending less and less time in your doors? Don’t let a recession keep you from reaching out to your customers through new marketing efforts. Sometimes, spending a little money on a customized content marketing strategy is just the thing you need to generate new leads and increase your brand recognition during a lean economy. The key is to take advantage of every opportunity to reach your target audience with the information they want and need most. When you create that connection through focused marketing messages, your consumers will know that they can trust you for the products and services they rely on every day, even during a recession.