Online Marketing Tips, News, and Tutorials

4 Ways To Step Up Your School's CTA Game

Posted by Justin Johnson
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.
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Developing A Marketing Strategy for Your Vocational School

Posted by Ken Franzen
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
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5 Easy Content Offers to Delight Your Landscape Customers

Posted by Justin Johnson
Using your website to turn site visitors into paying customers takes the right combination of appeal, relatability and usability to be successful. The goal of any well-designed website should be to influence your viewers’ buying criteria by building a level of trust and familiarity with them.
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5 Marketing Tips for Home Improvement Companies

Posted by Ken Franzen
As your home improvement business grows, you must come up with different strategies to help you grow your brand and reach out to potential customers. Successful marketing begins with strategic customer outreach.
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Starting A Blog? What Home Improvement Contractors Should Know

Posted by Justin Johnson
  Starting a blog is one of the best ways for you to build a stronger relationship with your prospects, clients, and referral partners. However, blogging is one of those business practices that is often easier said than done.
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Powerful Stats on the Power of Blogging to Increase your Prospects

Posted by Ken Franzen
  Content marketing is an effective strategy to help you increase leads and conversions for your business. Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
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Is Your Landscaping Company the Best Kept Secret In Town?

Posted by Ken Franzen
Success in landscaping begins with a proactive approach to gaining visibility and garnering more buzz than your competitors. In the landscaping world, this means concerted effort to spread the word about your products, expertise, and services. If you are looking to grow your customer base and increase your revenues, you cannot wait for someone to discover you.
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3 Things Landscape Owners Should Know About Content Marketing

Posted by Ken Franzen
Landscaping is undoubtedly one of the most service-oriented businesses in horticulture. Many owners wear assorted hats: owner, designer, and marketer for their landscape company. When you wear the marketing hat, you have a demanding role of promoting your landscape service, while still keeping track of the day to day business of your landscape company.  It's important to stop and put on the marketing hat and think about your marketing stragety and how best to promote your business.  One way is through content marketing.
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8 Crucial Mistakes Killing Your Blog Marketing Strategy

Posted by Ken Franzen
Blogs are now staples of most online marketing strategies.  Most sites these days have some form of a blog that allows for periodic contribution of content as news, opinions, education or updates. Let’s assume for a second that you regularly publish to your blog like any bona fide business owner focused on online marketing would do.  How is that working out for you?  You might begin to wonder why no one is reading your posts and starting to get discouraged about investing more time in the art of blogging. 
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5 Easy Steps to Jumpstart Your Content Marketing

Posted by Ken Franzen
So here we are. The year is coming to a close. We are smack-dab in the middle of the holidays... We cannot help you tackle that holiday shopping list nor collect W9s from everyone, but we can help you start off the new year with a solid content marketing strategy in place. 
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