Spice Up Your Content Marketing Strategy with a Dash of Pain or a Pinch of Pleasure
Your business exists to solve a problem, and the success of your business depends on your ability to show potential customers how you can help them. Most businesses overcomplicate the content creation process by wasting precious time and money ...

Marketing During a Recession Can Grow Your Business
When I was a kid, we’d ride our bikes to a pond down the road from our house to go fishing. In fact, there were two ponds.  The front pond was wide, fairly deep, and had large fish. The challenge was that these fish mostly huddled at the base of a ...

Grow Your Audience By Repurposing Your Best Content
  One of my favorite memories from high school was going to live concerts. This was when bands like Nirvana, Pearl Jam, and Smashing Pumpkins were on tour (it seemed) all the time.  The concert environment was like nothing else. The energy, the ...

Marketing Myth: Images on Google are Free to Download and Use
  One of the key components of any great piece of content is the photo, illustration, or diagram. The right visual framework contributes to a polished look that consumers basically demand if you want to grab their attention and get a minute of their ...

New Google Business Profile Tools You Should Be Using
If we know anything for sure about 2020, it's that change is something we now expect daily. We are open... we are closed... we are open but with restrictions... It can be really difficult to communicate all of these constant changes with customers. ...

The Time to Claim Your Google Business Profile Short Name is NOW
Author's note: This post was written July 3, 2019. Updates have been made and short names are no longer able to be claimed. In the last few months, Google has slowly rolled out a few new features for Google Business Profile account owners. The Googs ...

Developing Buyer Personas for Your Vocational School
  When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or ...

4 Ways To Step Up Your School's CTA Game
Website visitors don't want to have to make a choice. They want to be told what to do every step of the way. You only have about seven seconds to get the attention of visitor to your school’s website.

Developing A Marketing Strategy for Your Vocational School
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for ...

5 Easy Content Offers to Delight Your Landscape Customers
Using your website to turn site visitors into paying customers takes the right combination of appeal, relatability and usability to be successful. The goal of any well-designed website should be to influence your viewers’ buying criteria by building ...
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