Tips For Choosing the Most Effective Content For Your Blog Posts You've gone through the web design checklist for your site. You've decided on a color scheme, and logo. You've created a site that can be easily navigated, and you have a domain name that can be easily remembered, too. And now, you’re planning on adding regular blogging in an effort to draw more traffic to your website. Whether you choose to write your blogs in-house, or opt for a ghostwriter to create regular blog posts for your company, the key to ensuring that your blog posts actually help your business lies specifically in the content you choose.