September 6, 2017
Business owners and entrepreneurs are natural DIYers. As we get a new venture going or try to continue growth of a venture that is beginning to gain traction, we search for ways to save money and turn to the internet for advice in lieu of spending money hiring a professional for expert advice. This holds […]
August 30, 2017
Podcasts are the new kid on the block gaining in popularity to both listeners and advertisers trying to market to these listeners. Does podcast advertising work? How is this different than radio? Who do I contact to get a rate card? We had lots of questions too so we contacted one of the best in […]
August 23, 2017
What is the sound you hear when Microsoft Windows shuts down? How about when SportsCenter comes on ESPN? There are endless examples of recognizable audio that we instantly associate with particular companies or event actions we perform each day. I had no idea how much Sonic Branding I was exposed to each and every day […]
August 16, 2017
Have you ever attended a webinar?… Sure you have. Did you know you were going to be pitched something at the end of that webinar… Sure you did. Will you attend another webinar… I’m sure you will. Using webinars as a marketing tool is incredibly effective. Most of us know that but few know how […]
August 9, 2017
What is your brand identity? What impression do you portray to potential customers? Do you make a good first impression? Are you remembered or do you fade into the noise? These are all questions we want to give positive answers to. We want to believe that we are the best in our trade – that […]
August 2, 2017
Social Media is now a big part of the marketing mix. If you are still trying to figure out how to leverage this new and constantly changing medium, you’re not alone. Many entrepreneurs are searching for how they can use social media platforms and take advantage of the mountains of data they have on each […]
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