Demystifying Google Analytics

If we try to imagine the world without search engines, we quickly realize how dependent we are on them. Search engines like Google, Yahoo, and Bing have increasingly become an integral part of our daily lives. A poll conducted by CNN showed that ...

Are You Experiencing Website Traffic Evaporation?

  Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like to call this Website Traffic Evaporation. Website ...

8 Crucial Mistakes Killing Your Blog Marketing Strategy

Blogs are now staples of most online marketing strategies.  Most sites these days have some form of a blog that allows for periodic contribution of content as news, opinions, education or updates. Let’s assume for a second that you regularly publish ...

117 Million Views and 1.25 Billion Chicken Wings, it's Super Bowl Time!

Super Bowl 50 is this Sunday. And while it is likely the last game we will see future Hall of Famer Peyton Manning play, most of us will be tuned into the game in anticipation and high expectations for the commercials.    This is no doubt the only ...

The Updated Pros and Cons of Wearable Tech

In January of 2014, I wrote a piece for this blog entitled The Advantages and Disadvantages of Wearable Tech. In it, I made a few informed guesses about a burgeoning, and very intriguing, market. Google Glass had just been released in a limited ...

More SMBs turn to Inbound & Content Marketing [Infographic]

SMBs are continually on the hunt for more efficient ways to spend their most valueable resources (time and money) to attract the attention of the constantly evolving consumer.  Technology continues to change consumers' buying behavior and driving ...

5 Tips for Creating a Good Email Subject Line

Inbox zero... everyone's goal.  We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and ...

Your 2015 Report Card

The end of the year is upon us.  T-minus two weeks until we turn the page to a whole new year ahead of us.  Before we jump to creating our 2016 personal resolutions and business goals, we should really step back and look at how we did in 2016.  What ...

5 Easy Steps to Jumpstart Your Content Marketing

So here we are. The year is coming to a close. We are smack-dab in the middle of the holidays... We cannot help you tackle that holiday shopping list nor collect W9s from everyone, but we can help you start off the new year with a solid content ...

6 Ways to Increase Your Website Conversion Rate

So you've spent hour after hour implementing all the right practices to drive fresh traffic to your website.  You are blogging about topics that your target audience cares about.  You are promoting your content in the proper channels.  After digging ...