Online Marketing Tips, News, and Tutorials

Growing Your Landscape Company Through Inbound Marketing

Posted by Ken Franzen
  The whole purpose of any business, be it a fast food joint, a hot dog cart or a landscaping company is to generate more leads. A good chunk of the profits will go into expanding the business, creating not only the opportunity to handle more clients but also the means to drive more sales. With the rise of digital advertising, the internet, and social media convenience, inbound marketing has garnered a new and flexible meaning that puts it right in the middle of the marketing limelight.
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Introduction to Inbound Marketing for Landscape Companies

Posted by Justin Johnson
 
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Is Your Traditional Landscape Marketing Plan Expensive And Not Working?

Posted by Ken Franzen
    Employing traditional marketing tactics for your landscape business requires you to look into multiple aspects such as advertising, publicity and research to increase awareness for your services. Some of the common expenses in traditional marketing including printing and postage for direct mailing, buying ad space and getting a sales team for a door-to-day sale campaign among others. As you look to reduce operational costs for your landscape business, traditional marketing methods may prove to be more expensive, especially with more cost effective options available online.
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Ways to Improve Your Website Form Conversion Rate

Posted by Ken Franzen
When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth. In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact with your company. This can be a door that is easy to walk through or one that creates questions and uncertainty.
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The Benefits of Using Buyer Personas for Lead Generation

Posted by Ken Franzen
The use of buyer personas is standard practice in almost every successful marketing campaign. These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly. 
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Increasing Conversion Rates to Boost Student Enrollment

Posted by Ken Franzen
The primary marketing goal of your vocational school or online university is to increase enrollment. To grab the attention of potential students and provide compelling reasons to enroll in one of your programs. Potential students are a little more sophisticated today than they were in years past. They conduct more research before making a decision. They rely heavily on the information they find online and use that to evaluate their options.  You can flood every media channel with advertising campaigns that will attract more than enough traffic to your website and brand but stopping there is selling yourself short. The majority (like 95%) of those visiting your website will not be ready to fill an application or schedule a tour.   So, what can you do to convert more of these visitors and boost student enrollment?
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The Key to Increasing Trade School Enrollment

Posted by Ken Franzen
Effective marketing is a tricky deal. You’ve only got “X” amount of dollars to spend on a marketing budget and a whole host of options to choose from. How do you decide what will be the most effective marketing means and which ones are simply a waste of money?
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Understanding the Buyer's Journey

Posted by Ken Franzen
In all likelihood, your company website is missing out BIG on its web traffic conversions. The truth is, you spend so much time and energy on growing your website, but the vast majority of your traffic disappears into the ether, never to be heard from again. We covered this concept called ‘Website Traffic Evaporation’ in another post which expanded on the effective use of Calls To Action. Most websites do an excellent job of attracting a specific type of visitor: those with their wallets already in hand. Perhaps they're ready to buy before they've even landed on the site. Some of these people are loyal customers while others are website visitors that you simply caught at the right point in time. While it's great to have these customers, and we definitely want them coming back, what about everyone else?
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What Does Your Digital Appearance Say About Your School?

Posted by Ken Franzen
Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with clients, broken or dented packages at the grocery store: your initial interactions with these things, and others like them, can be greatly influenced by such first appearances.
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Getting to the Bottom of Unknown Keywords in Google Analytics

Posted by Ken Franzen
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