Online Marketing Tips, News, and Tutorials

Capture The Leads Coming To Your Landscape Website

Posted by Justin Johnson
10 years ago, simply having a website put you ahead of the game. Consumers were simply happy to have you show up in search results with a name and number attached. Modern-day consumers expect more. Websites today must meet customer expectations including ease of use, availability of useful information, and search rankings.
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5 Marketing Tips for Home Improvement Companies

Posted by Ken Franzen
As your home improvement business grows, you must come up with different strategies to help you grow your brand and reach out to potential customers. Successful marketing begins with strategic customer outreach.
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6 Signs It's Time To Update Your Landscape Website

Posted by Justin Johnson
As a landscaping company, odds are that you focus a lot of your effort on the quality of your services. However, don't forget that marketing your services is just as important -- and one of the most important marketing tools you have is your website.
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Starting A Blog? What Home Improvement Contractors Should Know

Posted by Justin Johnson
  Starting a blog is one of the best ways for you to build a stronger relationship with your prospects, clients, and referral partners. However, blogging is one of those business practices that is often easier said than done.
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Ways Inbound Will Grow Your Home Improvement Business

Posted by Justin Johnson
The success of your inbound marketing campaign depends on your ability to revise and update your marketing strategies to accommodate changing consumer trends.
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Key Components of An Effective Home Improvement Landing Page

Posted by Ken Franzen
 In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter what they are buying. Here are a few suggestions on what elements should be included to make your home improvement landing pages as effective as possible:
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Powerful Stats on the Power of Blogging to Increase your Prospects

Posted by Ken Franzen
  Content marketing is an effective strategy to help you increase leads and conversions for your business. Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
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Helpful Tips For Aligning Your Digital Marketing and Sales Efforts

Posted by Justin Johnson
Many sales and marketing departments in companies run separately, with each team working to prove its superiority over the other. In today’s market where consumers meet the salesperson while they are in the last quarter of the last cycle, teamwork between sales and marketing teams is crucial to the success of the business.
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5 Tips To Increase Your Inquires By 50% - Increase Clients 101

Posted by Justin Johnson
  It’s not enough to have the best product on the market, the best customer service around, or excellent prices. You need to seize prospect interest in the first place, so they’ll make inquiries learn in detail about all the great benefits of working with your company. 
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Inbound Marketing Techniques Every Business Should Use

Posted by Ken Franzen
Inbound marketing is considered the hot new trend these days, but its roots took hold over 100 years ago. The power of the internet has allowed it to flourish, powered by the personal connections businesses are able to make with consumers.
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