SMBs are continually on the hunt for more efficient ways to spend their most valueable resources (time and money) to attract the attention of the constantly evolving consumer. Technology continues to change consumers' buying behavior and driving down the effectiveness of traditional media vehicles such as television, radio, billboards, direct mail and yellow pages. So what do businesses do to grab attention? They are finding success in inbound marketing and content marketing.
The infographic below covers some very interesting findings from two recently published pieces covering inbound marketing and content marketing.
Where did all this data come from?
The stats within this infographic were gathered from Advertising Age's B-to-B Marketing Fact Pack 2015 and the 2015 State of Inbound published by HubSpot. Below are direct links so you can reference each resource.