On July 3rd, Columbus, OH resident Zack “Danger” Brown posted a project named “Potato Salad” on Kickstarter. His stated goal was to earn $10, money he would use to make a potato salad of his own, though he “ha[d]n’t decided what kind yet” and warned potential backers that “it might not be that good” because it was his “first potato salad.” Within a few hours Brown’s project was completely funded. Later that day he instituted some stretch goals, saying that he would make four times as much potato salad if pledges were to reach $40 and an additional type of potato salad if the project made it to $100. Those goals were likewise met within 24 hours. CNET took notice of the Kickstarter’s progress, writing an article about the phenomenon. Soon, other media outlets began to follow suit, including the BBC, USA Today, Forbes and the New Yorker, each one bringing additional exposure to the project. Brown was even a guest on Good Morning America. In the face of all of this additional exposure Brown continued offering new perks, including custom hats, higher quality mayonnaise for the potato salad and the suggestion that he would “probably do a third recipe” should the campaign reach $350. When it reached $3000, Brown promised to rent a hall and hold a “potato salad party” for “the whole internet,” with hundreds (or even thousands) of people expected to attend and four types of potato salad (one of them vegan) ready for sampling. As of this writing, composed four days before the completion of the funding period on 07/31/14, the project has earned almost $53,000 (with 70 hours remaining).