Online Marketing Tips, News, and Tutorials

Five Website Features to Avoid and Five Which Are Underrated

Posted by ngfmarketing
Many businesses have websites which cater almost exclusively to their own needs. On the surface this seems reasonable, as a website’s job is to promote and highlight the importance of a given business. However, focusing entirely on the needs of the business over the needs of the customer or visitor can result in the creation of a website which is not user-friendly. Many people will turn to your website for a first impression of your business. If your site fosters a negative one, they may never be back. Indeed, many visitors will judge the quality of your business by the usability and professionalism of your site and users will be turned off by things like glaring typos in content or a poorly considered color scheme. However, there are times when a site may look fantastic at first glance but still not be well optimized for users. This scenario may come about if the web designer in charge of the site has implemented certain features on the site, the kind which can turn certain visitors off and cause them to dismiss their experience. Here are a few examples of features which, when implemented, might lead to this unfortunate conclusion.
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The $52,000 Potato Salad Project

Posted by ngfmarketing
On July 3rd, Columbus, OH resident Zack “Danger” Brown posted a project named “Potato Salad” on Kickstarter. His stated goal was to earn $10, money he would use to make a potato salad of his own, though he “ha[d]n’t decided what kind yet” and warned potential backers that “it might not be that good” because it was his “first potato salad.” Within a few hours Brown’s project was completely funded. Later that day he instituted some stretch goals, saying that he would make four times as much potato salad if pledges were to reach $40 and an additional type of potato salad if the project made it to $100. Those goals were likewise met within 24 hours. CNET took notice of the Kickstarter’s progress, writing an article about the phenomenon. Soon, other media outlets began to follow suit, including the BBC, USA Today, Forbes and the New Yorker, each one bringing additional exposure to the project. Brown was even a guest on Good Morning America. In the face of all of this additional exposure Brown continued offering new perks, including custom hats, higher quality mayonnaise for the potato salad and the suggestion that he would “probably do a third recipe” should the campaign reach $350. When it reached $3000, Brown promised to rent a hall and hold a “potato salad party” for “the whole internet,” with hundreds (or even thousands) of people expected to attend and four types of potato salad (one of them vegan) ready for sampling. As of this writing, composed four days before the completion of the funding period on 07/31/14, the project has earned almost $53,000 (with 70 hours remaining).  
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Marketing For Success: Tips to Increase Your Online Presence

Posted by ngfmarketing
Running a small business can be a difficult task. Managing a small number of employees – if you can afford any – supervising the work that’s done, managing the books, and serving as an office manager, purchaser, or human resources manager may just be a few of the many hats you must wear. Deciding what is the best ways to market your business and services may be one area you simply come up short.
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SEO Content and Your Company: Does It Really Matter?

Posted by ngfmarketing
If you’re among millions of business owners in the U.S. looking for new avenues to get the word out about how great your company is and why clients should turn to you to meet their needs, then you've probably already figured out that your online presence matters. But, in the vast expanse of the World Wide Web, the number of Indianapolis construction companies or Nashville photographers just like yours that are also promoting their businesses through a website may end up pushing your small business’ site to page 7 on Google’s search engine.
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Effective Internet Marketing in the 21st Century

Posted by ngfmarketing
Marketing works. Just ask the father whose six year old convinced him to buy new windows for his house from “that one place” because of the catchy commercial she always sings along to on tv. Although television commercials are still one of the most prominent forms of marketing and advertising out there for major corporations, other forms like billboards, phone books, bus stop benches, and mass mailers are taking a back seat to Internet Marketing.
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What Makes a Good Blog Post?

Posted by ngfmarketing
We build a number of blogs for our clients and a pretty standard question that pops up is “What makes a good blog post?” Since most of us are far from professional writers, we can be intimidated by sitting down and putting our ideas, experiences and recommendations into words that other can read and comment on. Worse yet, what if no one reads it?
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Prism: Why Does it Exist and How Alarmed Should You Be That it Does?

Posted by ngfmarketing
By now you've probably heard something about Prism and Edward Snowden, the whistleblower who brought the operation to the world’s attention. The whole media blitz begin as the result of a recent revelation that Verizon had made its users’ call records available to the National Security Agency (better known as the NSA). Needless to say, people were outraged. What they didn't know at the time, and what they soon discovered, is that Verizon was far from the only company to comply. It has since come to light that some of the most widely used internet services, sites like Google, Facebook, Skype, YouTube and Yahoo, have also been providing the NSA with information, as have Microsoft and Apple. All of this information is currently being collected as a part of a program called Prism, which is intended to weed out foreign terrorists and learn of their plans in time to stop them from occurring. Many of these companies have strongly denied any links to the program, though it’s not like anybody believes them at this point, especially since the NSA would have certainly ordered them to keep these operations confidential. What people want to know now is precisely what the NSA has been collecting, who they've been collecting it from, and what they're using it for.
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Neon Goldfish is opening second office in Jacksonville, Florida

Posted by ngfmarketing
Since 2007, Neon Goldfish has grown a customer base that expands far beyond our Toledo, Ohio location to all corners of the country. During this time, we have established a reputation as a skilled team of word workers devoted to the needs of our clients. Now, we are excited to announce that Neon Goldfish is expanding and opening a second office in Jacksonville, Florida. Neon Goldfish is extremely excited to extend their reach to another area of the country, a new market full of truly remarkable opportunities. We have chosen Jacksonville because of its central location, with several key Southeastern cities in close proximity. Our goal in expanding is to assist a wider range of clients representing an even more diverse array of industries and pursuits, both locally and nationally.
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Facebook Announces New Graph Search Feature

Posted by ngfmarketing
  Well the wait is over... Facebook pulled back the curtain unveiling their latest and greatest feature called Graph Search. So what exactly is Facebook Graph Search and how does it work?
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Text Message Marketing Lands Papa John's in $250 Million Lawsuit

Posted by ngfmarketing
Back in early 2010, some of Papa John’s customers suddenly began receiving text messages for deals and promotions from the pizzeria. No big deal except they would sometimes receive 15 - 20 of these text solicitations per day and furthermore sometimes in the middle of the night. A lawsuit was filed against Papa John’s ultimately stopping these practices.
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