Fake Yelp Reviews: The Fight Against Astroturfing

Keeping Email Newsletters Out of the Spam Folder

No matter what kind of reputation your business has established or how much respect you’ve gained, your newsletters can still end up lodged in that unfortunate region. Most items that end up in spam folders are never read, if even seen; they are ...

Put Your Company on the Map with Google My Business

Be Present at the Beginning of the Customer's Search The internet has allowed us all to share information far more rapidly, so not only can businesses spread marketing solutions and content at a quicker rate than ever before, but clients can engage ...

Improving Your SEO Through Social Media

 

Writing an Appealing Email Newsletter

An email newsletter can be something of a tricky prospect. On the one hand, it has the potential to be a very effective form of communication. This is marketing delivered straight to the consumer, marketing that they specifically requested to ...

Which Social Media Service is Worth Your Business’ Time?

These days it’s basically mandatory for a business with an online presence to have, at the very least, a Facebook page, and generally a Twitter account as well. Sure, if you’ve already established yourself in your community and the surrounding area ...

The Increasing Importance of Responsive Web Design

A truly effective website, an absolutely essential element of any modern business with at-all serious expectations, is one which is tailored not only to the audience one is trying to capture, but to the individual user. There must be elements which ...

Using Path to Stay Connected

Whether you think Facebook’s billion dollar acquisition of Instagram was a great decision or a bizarre misfire one thing is clear: it changed the nature of the apps market forever. While most free apps make their money by hosting ads or containing ...

Is the Internet the Path to the White House?

Often on this blog we have spoken of the invaluable power of the internet as a marketing tool. In this day and age it is absolutely imperative for a business or concern who desires some level of success to establish an effective online presence. It ...

The Great GoDaddy Crash of 2012

On September 10th, the immensely popular web domain hosting and registration service Go Daddy suffered a major crash, leaving both their site and millions of others inaccessible. Though the issue was largely resolved within the day, with a full ...
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