Online Marketing Tips, News, and Tutorials
Pokemon Go and the Face of Augmented Reality Marketing
Now and then a mobile game will spark a good deal of discussion, as Angry Birds and Flappy Bird did in 2013. Pokemon Go is different. Businesses around the world have benefited from the app, with patrons flocking to their stores or restaurants to ...
The Updated Pros and Cons of Wearable Tech
In January of 2014, I wrote a piece for this blog entitled The Advantages and Disadvantages of Wearable Tech. In it, I made a few informed guesses about a burgeoning, and very intriguing, market. Google Glass had just been released in a limited ...
How to Gather and Effectively Impliment Online Reviews & Testimonials
Testimonials are one of the most powerful tools a business can possibly have at their disposal. After all, the average person puts a tremendous amount of stock in the personal opinions of other consumers. You can talk about how great your business ...
Are We Prepared for the Future?
A few months ago I wrote a post about wearable tech and the societal impact it might have, both upon the wearer of said tech and the people around them. In it, I mentioned that early adopters of these items might be ridiculed and stigmatized by ...
The Aftermath of the Heartbleed Bug
Most of us realize that transmitting information over the internet has its share of risks. That’s why so many of us only share sensitive information, like credit card and social security numbers, with so-called “secure sites,” otherwise known as ...
Keeping SEO Clean and Fair
For some, SEO might seem like a shifty concept. After all, they reason, isn’t SEO, or “search engine optimization” built around the notion of manipulation? Isn’t it about using search engine algorithms, formulas meant to benefit the user, for your ...
Bitcoin: The Inherent Folly of the Internet's Cryptocurrency
In 2009, an experiment was conducted. Its intent was to determine the viability of a concept known as “cryptocurrency,” funds which could be traded for goods and services like traditional money but with complete confidentiality. In our current ...
The Real World Effects of Twitter Hacking
Back in April of 2013, the Associated Press sent out a horrifying tweet: there had been two explosions at the White House and President Obama had been injured. Naturally, the tweet claimed a great deal of attention, with as many as 4,000 retweets in ...
