Online Marketing Tips, News, and Tutorials

7 Questions To Ask About Your Current Landscape Website

Posted by Ken Franzen
It’s always exciting to jump into something new. New efforts bring a sense of excitement and vigor to everything you do. The decision to redesign a company website is no different. No matter how comfortable you are with an old website design, it can become outdated, unappealing, and ineffective in the blink of an eye.
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Generate 5x more Leads with a Landscape Blog

Posted by Ken Franzen
  Blogging has quickly become quite the valuable inbound marketing tool for landscaping businesses. With a landscape blog, owners are driving more leads to their website. Five times more to be exact.
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5 Marketing Tips for Home Improvement Companies

Posted by Ken Franzen
As your home improvement business grows, you must come up with different strategies to help you grow your brand and reach out to potential customers. Successful marketing begins with strategic customer outreach.
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Key Components of An Effective Home Improvement Landing Page

Posted by Ken Franzen
 In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter what they are buying. Here are a few suggestions on what elements should be included to make your home improvement landing pages as effective as possible:
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Inbound Marketing Techniques Every Business Should Use

Posted by Ken Franzen
Inbound marketing is considered the hot new trend these days, but its roots took hold over 100 years ago. The power of the internet has allowed it to flourish, powered by the personal connections businesses are able to make with consumers.
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Powerful Stats on the Power of Blogging to Increase your Prospects

Posted by Ken Franzen
  Content marketing is an effective strategy to help you increase leads and conversions for your business. Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
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Is Your Landscaping Company the Best Kept Secret In Town?

Posted by Ken Franzen
Success in landscaping begins with a proactive approach to gaining visibility and garnering more buzz than your competitors. In the landscaping world, this means concerted effort to spread the word about your products, expertise, and services. If you are looking to grow your customer base and increase your revenues, you cannot wait for someone to discover you.
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3 Things Landscape Owners Should Know About Content Marketing

Posted by Ken Franzen
Landscaping is undoubtedly one of the most service-oriented businesses in horticulture. Many owners wear assorted hats: owner, designer, and marketer for their landscape company. When you wear the marketing hat, you have a demanding role of promoting your landscape service, while still keeping track of the day to day business of your landscape company.  It's important to stop and put on the marketing hat and think about your marketing stragety and how best to promote your business.  One way is through content marketing.
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5 Key Steps For Starting A Landscape Blog

Posted by Ken Franzen
  Creating a blogging platform for a landscaping business provides a viable way to expand the reach and connect with existing clients and prospects. The platform enables lawn care or tree service entities to send traffic to the company website. Business blogs are a great way to build a reputation as an authoritative voice in landscaping.
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Landscape Marketing Pitfalls: Paid Search Advertising

Posted by Ken Franzen
  Paid Search Advertising strategies begin with good intention. As a landscape business trying to compete with other players in the market, you are constantly looking for ways to engage with customers, increase your reach, generate leads and create successful conversions. In a field that is growing and changing rapidly, you need a certain level of expertise to maximize the results you get with paid search advertising. However, a lot of landscaping businesses make simple mistakes that cost money and affect their success in the market.
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