New Google Business Profile Tools You Should Be Using
If we know anything for sure about 2020, it's that change is something we now expect daily. We are open... we are closed... we are open but with restrictions... It can be really difficult to communicate all of these constant changes with customers. ...

Integrating Software Applications Makes Your Data Work For You
Remember the Telephone Game back when you were a kid? Here's a quick refresher. Everyone stands in a line. The first person whispers a message in the second person's ear. The second person then whispers that message into the third person's ear and ...

Simple Strategies for Frictionless Sales
Sales and marketing techniques have evolved significantly over time. In the past, it was all about being direct and convincing someone that they needed to buy a particular product or service. Selling someone has lost its effectiveness. The ...

Communicate Your Safety Plan to Welcome Customers Back
Many parts of the country are beginning to see a glimpse of the light at the end of the tunnel. States are beginning to slowly lift restrictions. Select businesses are being permitted to reopen if they follow social distancing and additional safety ...

7 Marketing Activities To Do When Customers Are Distracted
The world has just been flipped upside down. In a matter of no time, non-essential businesses are closed and people are being told to stay at home. No one could plan for this. Even with a moderate warning of a couple of months, proper preparation ...

6 Reasons to Consider Using a Chatbot on Your Website
  Like it or hate it, technology is being used to automate just about everything possible to make life easier. Think about some of the everyday services we now rely on to make it through our ever-so-difficult lives. 

Using Snapchat for Business Marketing
Marketing is all about being in front of the right eyeballs. You can spend hours on end preaching as loud as possible only to find that the people you are really trying to connect with are not even hearing you. The options seem endless… Facebook, ...

The Time to Claim Your Google Business Profile Short Name is NOW
Author's note: This post was written July 3, 2019. Updates have been made and short names are no longer able to be claimed. In the last few months, Google has slowly rolled out a few new features for Google Business Profile account owners. The Googs ...

5 Benefits of a Third Party Marketing Audit
You want your business to be successful. That goes without saying. But, are your marketing efforts paying off? Your marketing strategy can determine your success.

Developing Buyer Personas for Your Vocational School
  When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or ...
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