Online Marketing Tips, News, and Tutorials

Key Components of An Effective Home Improvement Landing Page

Posted by Ken Franzen
 In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter what they are buying. Here are a few suggestions on what elements should be included to make your home improvement landing pages as effective as possible:
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Inbound Marketing Techniques Every Business Should Use

Posted by Ken Franzen
Inbound marketing is considered the hot new trend these days, but its roots took hold over 100 years ago. The power of the internet has allowed it to flourish, powered by the personal connections businesses are able to make with consumers.
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Powerful Stats on the Power of Blogging to Increase your Prospects

Posted by Ken Franzen
  Content marketing is an effective strategy to help you increase leads and conversions for your business. Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
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Is Your Landscaping Company the Best Kept Secret In Town?

Posted by Ken Franzen
Success in landscaping begins with a proactive approach to gaining visibility and garnering more buzz than your competitors. In the landscaping world, this means concerted effort to spread the word about your products, expertise, and services. If you are looking to grow your customer base and increase your revenues, you cannot wait for someone to discover you.
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3 Things Landscape Owners Should Know About Content Marketing

Posted by Ken Franzen
Landscaping is undoubtedly one of the most service-oriented businesses in horticulture. Many owners wear assorted hats: owner, designer, and marketer for their landscape company. When you wear the marketing hat, you have a demanding role of promoting your landscape service, while still keeping track of the day to day business of your landscape company.  It's important to stop and put on the marketing hat and think about your marketing stragety and how best to promote your business.  One way is through content marketing.
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5 Key Steps For Starting A Landscape Blog

Posted by Ken Franzen
  Creating a blogging platform for a landscaping business provides a viable way to expand the reach and connect with existing clients and prospects. The platform enables lawn care or tree service entities to send traffic to the company website. Business blogs are a great way to build a reputation as an authoritative voice in landscaping.
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Landscape Marketing Pitfalls: Paid Search Advertising

Posted by Ken Franzen
  Paid Search Advertising strategies begin with good intention. As a landscape business trying to compete with other players in the market, you are constantly looking for ways to engage with customers, increase your reach, generate leads and create successful conversions. In a field that is growing and changing rapidly, you need a certain level of expertise to maximize the results you get with paid search advertising. However, a lot of landscaping businesses make simple mistakes that cost money and affect their success in the market.
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6 Inbound Marketing Strategies for Landscape Companies

Posted by Ken Franzen
    Running a landscaping company requires staying in touch with your customers. The key to the business is maintaining loyal customers while you find new ones. This process demands focusing on a target audience looking for your services in specific neighborhoods. One of the most efficient ways to reach a target audience is through inbound marketing, which involves using interactive blogs, search engines, and social media.
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Growing Your Landscape Company Through Inbound Marketing

Posted by Ken Franzen
The whole purpose of any business, be it a fast food joint, a hot dog cart or a landscaping company is to generate more leads. A good chunk of the profits will go into expanding the business, creating not only the opportunity to handle more clients but also the means to drive more sales. With the rise of digital advertising, the internet, and social media convenience, inbound marketing has garnered a new and flexible meaning that puts it right in the middle of the marketing limelight.
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Is Your Current Landscape Marketing Plan Expensive And Ineffective?

Posted by Ken Franzen
    Employing traditional marketing tactics for your landscape business requires you to look into multiple aspects such as advertising, publicity and research to increase awareness for your services. Some of the common expenses in traditional marketing including printing and postage for direct mailing, buying ad space and getting a sales team for a door-to-day sale campaign among others. As you look to reduce operational costs for your landscape business, traditional marketing methods may prove to be more expensive, especially with more cost effective options available online.
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