Online Marketing Tips, News, and Tutorials

Developing A Marketing Strategy for Your Vocational School

Posted by Ken Franzen
  Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
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5 Critical Elements of a Vocational School Website

Posted by Ken Franzen
In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.
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The #1 Marketing Mistake Landscapers Make

Posted by Ken Franzen
  In a competitive industry like landscaping, marketing your business is crucial. But, more important than that, is knowing who your customer is. You probably think you have a clear picture of whom your business is targeting. However, this tends to be the top marketing mistake landscape companies make.
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4 Easy Ways To Improve Your Landscape Website

Posted by Ken Franzen
Creating an impressive website is a lot like designing the perfect outdoor space. You need to weed out the unnecessary items to make room for components that make an impact. You need to know what your focal point is, and what to do to support and highlight it.
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7 Questions To Ask About Your Current Landscape Website

Posted by Ken Franzen
It’s always exciting to jump into something new. New efforts bring a sense of excitement and vigor to everything you do. The decision to redesign a company website is no different. No matter how comfortable you are with an old website design, it can become outdated, unappealing, and ineffective in the blink of an eye.
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Generate 5x more Leads with a Landscape Blog

Posted by Ken Franzen
  Blogging has quickly become quite the valuable inbound marketing tool for landscaping businesses. With a landscape blog, owners are driving more leads to their website. Five times more to be exact.
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5 Marketing Tips for Home Improvement Companies

Posted by Ken Franzen
As your home improvement business grows, you must come up with different strategies to help you grow your brand and reach out to potential customers. Successful marketing begins with strategic customer outreach.
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Key Components of An Effective Home Improvement Landing Page

Posted by Ken Franzen
 In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter what they are buying. Here are a few suggestions on what elements should be included to make your home improvement landing pages as effective as possible:
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Powerful Stats on the Power of Blogging to Increase your Prospects

Posted by Ken Franzen
  Content marketing is an effective strategy to help you increase leads and conversions for your business. Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
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Inbound Marketing Techniques Every Business Should Use

Posted by Ken Franzen
Inbound marketing is considered the hot new trend these days, but its roots took hold over 100 years ago. The power of the internet has allowed it to flourish, powered by the personal connections businesses are able to make with consumers.
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