Online Marketing Tips, News, and Tutorials

Is Your Landscaping Company the Best Kept Secret In Town?

Posted by Ken Franzen
Success in landscaping begins with a proactive approach to gaining visibility and garnering more buzz than your competitors. In the landscaping world, this means concerted effort to spread the word about your products, expertise, and services. If you are looking to grow your customer base and increase your revenues, you cannot wait for someone to discover you.
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3 Things Landscape Owners Should Know About Content Marketing

Posted by Ken Franzen
Landscaping is undoubtedly one of the most service-oriented businesses in horticulture. Many owners wear assorted hats: owner, designer, and marketer for their landscape company. When you wear the marketing hat, you have a demanding role of promoting your landscape service, while still keeping track of the day to day business of your landscape company.  It's important to stop and put on the marketing hat and think about your marketing stragety and how best to promote your business.  One way is through content marketing.
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5 Key Steps For Starting A Landscape Blog

Posted by Ken Franzen
 
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Landscape Marketing Pitfalls: Paid Search Advertising

Posted by Ken Franzen
  Paid Search Advertising strategies begin with good intention. As a landscape business trying to compete with other players in the market, you are constantly looking for ways to engage with customers, increase your reach, generate leads and create successful conversions. In a field that is growing and changing rapidly, you need a certain level of expertise to maximize the results you get with paid search advertising. However, a lot of landscaping businesses make simple mistakes that cost money and affect their success in the market.
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6 Examples of an Inbound Marketing Strategy for Landscape Companies

Posted by Ken Franzen
    Running a landscaping company requires staying in touch with your customers. The key to the business is maintaining loyal customers while you find new ones. This process demands focusing on a target audience looking for your services in specific neighborhoods. One of the most efficient ways to reach a target audience is through inbound marketing, which involves using interactive blogs, search engines, and social media.
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Growing Your Landscape Company Through Inbound Marketing

Posted by Ken Franzen
  The whole purpose of any business, be it a fast food joint, a hot dog cart or a landscaping company is to generate more leads. A good chunk of the profits will go into expanding the business, creating not only the opportunity to handle more clients but also the means to drive more sales. With the rise of digital advertising, the internet, and social media convenience, inbound marketing has garnered a new and flexible meaning that puts it right in the middle of the marketing limelight.
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Is Your Traditional Landscape Marketing Plan Expensive And Not Working

Posted by Ken Franzen
    Employing traditional marketing tactics for your landscape business requires you to look into multiple aspects such as advertising, publicity and research to increase awareness for your services. Some of the common expenses in traditional marketing including printing and postage for direct mailing, buying ad space and getting a sales team for a door-to-day sale campaign among others. As you look to reduce operational costs for your landscape business, traditional marketing methods may prove to be more expensive, especially with more cost effective options available online.
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Ways to Improve Your Website Form Conversion Rate

Posted by Ken Franzen
When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth. In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact with your company. This can be a door that is easy to walk through or one that creates questions and uncertainty.
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The Benefits of Using Buyer Personas for Lead Generation

Posted by Ken Franzen
The use of buyer personas is standard practice in almost every successful marketing campaign. These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly. 
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Increasing Conversion Rates to Boost Student Enrollment

Posted by Ken Franzen
The primary marketing goal of your vocational school or online university is to increase enrollment. To grab the attention of potential students and provide compelling reasons to enroll in one of your programs. Potential students are a little more sophisticated today than they were in years past. They conduct more research before making a decision. They rely heavily on the information they find online and use that to evaluate their options.  You can flood every media channel with advertising campaigns that will attract more than enough traffic to your website and brand but stopping there is selling yourself short. The majority (like 95%) of those visiting your website will not be ready to fill an application or schedule a tour.   So, what can you do to convert more of these visitors and boost student enrollment?
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