Online Marketing Tips, News, and Tutorials
What is Foursquare and How Do I Use It?
When I first became aware of Foursquare, a service which allows you to keep track of places you’ve been and give you incentives to visit others, I considered the site to be of little significance, just another indicator of my generation’s unhealthy ...
Creative Ways to Use Pinterest to Promote Your Business
The four most popular social media sites in America are Facebook, Twitter, LinkedIn and Pinterest. The first two are often thought of as mandatory. If you want to have a successful business, you obviously need to establish Facebook and Twitter ...
Creating an Effective Video Advertisement
Video can be an incredibly effective marketing format. In fact, if users come across an online video on a given site they are 80% more likely to watch it than to read content conveying the same information. It has even been said that video is the ...
Common Mistakes Associated With Landing Pages and SEO
Landing pages are thought to be extremely important aspects of a company. Not only are they additional pieces of information that promote and advertise the company, but they are also prime contenders for making conversions that turn prospective ...
Online Anonymity vs. Marketing
These days there’s a decent amount of paranoia when it comes to the web. Many fear that their precious anonymity, their privacy, is being taken away, or at least drastically limited. While some might view such feelings as baseless, there actually is ...
Infographics and Online Marketing
We think of infographics as an easily comprehensible means of spreading and/or teaching information through a visual means. We acknowledge the form as incredibly user-friendly, the main reason for its prevalence. But, while we might use a flowchart ...
The Power of B2C Video Content
An effective marketing team is one which changes with the times, adapts when necessary and holds their ground at the right times. Some supposed marketing “revolutions” prove to simply be passing fads forgotten within the span of months, whereas ...
How to Successfully Utilize Pay Per Click Advertising
Whether you’re just starting out or you’re already established, a successful advertising campaign is an extremely valuable resource to any business. There are many ways to advertise, but a great deal of these methods can prove often to be cluttered ...
Is Facebook’s new service a viable rival to LinkedIn?
Over the past year or two, Facebook has been taking a similar route to Google, expanding their service beyond its former parameters to offer more and more services and features. Some have been met with success and others with relative failure, but ...
