If we try to imagine the world without search engines, we quickly realize how dependent we are on them. Search engines like Google, Yahoo, and Bing have increasingly become an integral part of our daily lives. A poll conducted by CNN showed that people viewed Google more favorably than tech giant Apple. A common response people give when asked a question is “just Google it” since it can generate an answer within seconds. When we need directions, many of us turn to Google maps to show us the fastest route and where to avoid bad traffic. It should come as no surprise that when business owners want insight into what drives traffic to their websites, they turn to Google Analytics.