Online Marketing Tips, News, and Tutorials

Ways Inbound Will Grow Your Home Improvement Business

Posted by Justin Johnson
The success of your inbound marketing campaign depends on your ability to revise and update your marketing strategies to accommodate changing consumer trends.
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Helpful Tips For Aligning Your Digital Marketing and Sales Goals

Posted by Justin Johnson
Many sales and marketing departments in companies run separately, with each team working to prove its superiority over the other. In today’s market where consumers meet the salesperson while they are in the last quarter of the last cycle, teamwork between sales and marketing teams is crucial to the success of the business.
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5 Tips To Increase Your Inquires By 50% - Increase Clients 101

Posted by Justin Johnson
  It’s not enough to have the best product on the market, the best customer service around, or excellent prices. You need to seize prospect interest in the first place, so they’ll make inquiries learn in detail about all the great benefits of working with your company. 
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5 Effective Email Marketing Tips for Your Small Business

Posted by Justin Johnson
Email is now one of the most important business tools ever provided to the business world. Amazingly, it’s earned this position in just a little less than two decades. However, many businesses to use the full power of their email lists.
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4 Challenges of a Traditional Landscape Marketing Plan

Posted by Justin Johnson
      Traditional marketing in landscaping refers to popular forms such as direct mail, broadcast, and print. Many landscape companies employ at least one form of traditional marketing to reach out to clients. However, with the advent of new forms of marketing that incorporate technology and changing customer preferences, traditional marketing techniques present a myriad of challenges. Today your customers have access to a lot of information; they will always look beyond the surface before choosing your company.
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Introduction to Inbound Marketing for Landscape Companies

Posted by Justin Johnson
    Every business and industry around the globe currently face an ever-changing, evolving consumer base. What worked in advertising and marketing a generation or even a decade ago no longer applies. Instead, this is a world of blogs, social presence, and search engine optimization (SEO).
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Demystifying Google Analytics

Posted by Justin Johnson
If we try to imagine the world without search engines, we quickly realize how dependent we are on them. Search engines like Google, Yahoo, and Bing have increasingly become an integral part of our daily lives. A poll conducted by CNN showed that people viewed Google more favorably than tech giant Apple. A common response people give when asked a question is “just Google it” since it can generate an answer within seconds. When we need directions, many of us turn to Google maps to show us the fastest route and where to avoid bad traffic. It should come as no surprise that when business owners want insight into what drives traffic to their websites, they turn to Google Analytics.
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5 Tips for Creating a Good Email Subject Line

Posted by Justin Johnson
Inbox zero... everyone's goal.  We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and needs to be read now.  So when you sit on the opposite side of the inbox as the sender, what can you do to be that email that needs to be read now? The subject of your email can be the difference maker between an open and immediate filing in the trash can.  Assuming that you email message made it past the spam filter, cutting through the noise of the inbox and the grabbing the attention of most people is no easy task.  Here are some general rules you can follow to help increase your open rate and be that Inbox Hero (got stars in his eyes).  Sorry... I couldn't help myself.
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Tips for Successful Marketing at College Fairs

Posted by Justin Johnson
Standing Out at College Fairs With Outstanding Promo Materials Step inside any given college fair and you’ll find yourself surrounded by hundreds of students and dozens of schools at one time. Here, your recruiters have an opportunity to connect with potential students and increase your school’s name recognition. But, as a small trade school looking for new students, how do you stand out and make an unforgettable statement when you have to compete against major universities with marketing budgets two or three times larger than yours? Perhaps, the key to connecting with the next batch of incoming students is to wow them with innovative promotional materials they can’t ignore. Take a moment to consider how these tips could boost your image at your next college fair event.
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Does Your Trade School Need a New Website Design?

Posted by Justin Johnson
Always Question Effectiveness of Your Trade School Website Design As a vocational or trade school, you are responsible for the educational experiences of hundreds or thousands of students every year. You pour your financial resources into offering state-of-the-art facilities, top-notch teachers and an attractive campus that will draw new students and serve existing ones. Your goal is to provide your students with an overall experience that they’ll carry with them into the workforce.
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