Success in landscaping begins with a proactive approach to gaining visibility and garnering more buzz than your competitors. In the landscaping world, this means concerted effort to spread the word about your products, expertise, and services. If you are looking to grow your customer base and increase your revenues, you cannot wait for someone to discover you.
Make yourself visible to potential and existing customers with these simple steps:
Share your Ideas
Your business exists in the digital era with very few barriers limiting your ability to share your expertise and ideas with the world. Once you start to speak about your experiences and expertise in landscaping, customers start to recognize you as the ideal person to talk to about landscaping. This may begin with questions on your ideas or phone calls, which later convert into business opportunities for your landscaping company.
Upgrade your website to increase its loading speeds and reduce server errors within the site. Follow up the upgrade with a blog where you can share content about your expertise, landscaping tips and pictures of your best work. Additionally, include a comment section where followers can comment, ask questions or make suggestions on content you should share. This is an opportunity for you to create a long-term relationship with potential clients.
Leverage your Relationships
Sharing your ideas with the world is great; the relationships you build on your blog and in person will help you spread the word about your landscaping business. For example, if your readers find your content useful, they are likely to share it with their friends on various social media platforms.
Network with influencers and experts in your professional circles; they can help you create awareness for your business. For example, if you meet with a magazine editor, you can offer to guest write a weekly or monthly article on landscaping, and then link back to your website throughout the piece. Such a relationship will bring traffic to your website and present you as a landscaping authority. You also benefit from any marketing efforts the magazine makes, increasing your publicity.
While creating relationships, focus on what you can offer instead of what you can get. Genuine relationships take time; however, the benefits are often worth it. One good relationship can propel you into a network or opportunity that will take your landscaping business to new heights, both in popularity and revenue.
Become your Own Publicist
Relationship building can seem intimidating, especially if you get nervous in social settings. Luckily, today you can become your own PR agent from the comfort of your desk and get the publicity you need for your landscaping business.
Start by reaching out to press in your area with pitch ideas on your products and services; a successful pitch can land you into the right audience instantly. Alternatively, look for niche influencers such as podcasters, bloggers, and YouTubers who work in design, landscaping, architecture, construction, real estate, and other related fields. Contact them and request to feature as a guest on their platforms, in return for exposure to their followers.
Getting Down To Business
Getting visibility for your landscaping company takes time especially if your end goal is to get more customers. However, a strategic approach, consistency, and persistence will eventually give you results. If you are looking to grow your audience and increase your visibility, let the experts at Neon Goldfish help you with content for your landscaping business. They have the experience and knowledge required to grow your audience and convert them into paying customers.