Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with clients, broken or dented packages at the grocery store: your initial interactions with these things, and others like them, can be greatly influenced by such first appearances.
So you've spent hour after hour implementing all the right practices to drive fresh traffic to your website. You are blogging about topics that your target audience cares about. You are promoting your content in the proper channels. After digging into your website analytics, you are definitely on the right track... so where are the leads? Shouldn't more website traffic mean more leads? Isn't that the point of all of this?
Getting traffic to your website is definitely the first step (some might argue the toughest step) in the equation of increasing your website conversion rate and getting new customers. Sometimes so much attention is placed on getting the ideal customer to your website that the actual site experience is overlooked. What good is all the traffic in the world going to do if everyone comes to a screeching halt the moment they get to your website? Let's take a look at Conversion Rate Optimization or CRO.
One of the most important tools in any digital marketing campaign is sometimes the most underutilized tool as well. I'm talking about website analytics. Whether you use the very popular (and free) Google Analytics or you are using more sophisticated software to measure the activity of your website, it is vital that you are looking at these metrics on a continuous basis and have a thorough understanding of what is going on. If you don't, you run the risk of wasting valuable time and marketing dollars.
I'm not going to blow your mind telling you that being successful at marketing can be a tricky venture. There are many different avenues businesses like yours can use to reach your target audience. You can throw a large budget at a myriad of mediums, hoping that something will stick and you'll see an uptick in revenue. Sometimes this strategy leads to disappointment and when it does work, you're not sure what really worked and how you could fine-tune to generate even better results. So, how do you know what outlets are going to be the most cost-effective and provide the highest ROI for your company?
The point of many business’ marketing strategy, whether simple or complex, is to generate leads. If your efforts just aren’t producing results, then something has to be done. It’s time to reevaluate and tweak, or just throw away and start fresh. Some efforts resonate well with customers while others just don’t seem to connect as planned. Sometimes, these failures happen because many old marketing strategies just aren’t cutting it in today’s ever-changing world.
We’ve all seen them. Those annoying, terribly rude comments that people make whenever possible online. Whenever there’s an opportunity to comment, whether through social media outlets, comment sections on blogs or web pages, or the customer feedback portions of a website, some people choose to write awful things for the world to see. These people have a name: online trolls.
Give Your Audience What They're Searching For With Customer Testimonials on Your Website
Most consumers in America today have similar buying habits. Your habits probably aren't any different, either. Before you decide to try out that new restaurant in town or buy that must-have item online, you look around to see what other people have to say. You don't have the money to waste on something that won't live up to all the hype you're counting on. So, you ask around among the people you know to see what they think. Then you look at those online review sites to get the input of everyone from the enthusiastic, lifelong supporter to those petition-signing boycotters who have nothing positive to say. You know what you want, and what you want is to make an educated buying decision.