The Benefits of Using Buyer Personas for Lead Generation

Posted by Ken Franzen on Feb 24, 2017

The use of buyer personas is standard practice in almost every successful marketing campaign. These generalized customer profiles can provide significant benefits to companies that take the time to create them properly. By researching and interviewing a wide range of current customers, a company can delineate these buyers into definable and targetable groups.

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Are You Experiencing Website Traffic Evaporation?

Posted by Ken Franzen on Jul 08, 2016
 
Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing.  
 
I like to call this Website Traffic Evaporation.  
 
Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever.  It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now.  
 
This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website.  
 
Enter our hero, the Call To Action.  
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