5 Tips for Creating a Good Email Subject Line

Posted by Justin Johnson

Inbox zero... everyone's goal.  We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and needs to be read now.  So when you sit on the opposite side of the inbox as the sender, what can you do to be that email that needs to be read now?

The subject of your email can be the difference maker between an open and immediate filing in the trash can.  Assuming that you email message made it past the spam filter, cutting through the noise of the inbox and the grabbing the attention of most people is no easy task.  Here are some general rules you can follow to help increase your open rate and be that Inbox Hero (got stars in his eyes).  Sorry... I couldn't help myself.

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5 Tips to Make Your School’s Email Marketing a Success

Posted by Ken Franzen

Successfully Transform Your Trade School’s Email Marketing Efforts

Nowadays, our email inboxes are becoming filled with more junk mail than our traditional mailboxes ever did. Most email providers and office management services actually offer junk mail folders just to sort through our mail for us, keeping us from ever seeing the majority of those daily notifications. And, most of us are really thankful for this feature. So, as a vocational or trade school, how do you create an email marketing strategy that actually reaches your potential students’ inboxes, and captures their interest enough to open up the messages?

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Keeping Email Newsletters Out of the Spam Folder

Posted by Max Castleman

No matter what kind of reputation your business has established or how much respect you’ve gained, your newsletters can still end up lodged in that unfortunate region. Most items that end up in spam folders are never read, if even seen; they are typically erased without so much as a glance. That’s a deeply unfitting fate for your newsletter, into which you’ve presumably poured a good deal of thought and effort. Fortunately, there are ways of all but securing the safe passage of your email newsletter into the main mailbox of your subscribers. Here are a few helpful tips to ensure that your emails are read, or at least acknowledged, by the people they’re intended for:

  • Don’t Get Email Addresses From Purchased Lists: It’ll likely take a decent amount of time for your business, and therefore any items related to your business, to catch on. When you start your email newsletter you may only have a handful of subscribers. At such times, forums offering long lists of email addresses can be a tempting prospect. However, using these lists is a very bad idea. Yes, your newsletter may be seen by more people this way, but it’s not all about quantity. Remember, most of the people on a random list of email addresses will likely have no use for your business or the service you offer, and in time you’ll gain an undesirable reputation as a company which sends unsolicited and unwanted emails. This can lower your appeal in the eyes of potential consumers, which is bad enough, but it can also make you an ideal target for the spam folder.
  • Word Your Emails Carefully: There are certain words that are virtually guaranteed to send your newsletter straight to the spam folder. Some spam filters target messages containing these words, as they’re frequently associated with email-related scams. Be sure not to include the word “forward,” as filters will likely use it to identify your email as a chain letter. You can use an alternatively phrased call to action, like “share” or “send,” but the fact of the matter is that you, not your customers, should be responsible for making sure your newsletter reaches the right people. There are many more words and phrases to avoid, too many to name here. Most of these are obvious sales-related words, things like “prize,” “free” and “buy”. These words can, of course, be used from time to time, but their usage should be carefully considered. Be sure to avoid as many of them as possible as often as you can.
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  • Be Honest and Straightforward: A great deal of spam is deceptive. For example, many spam messages will have subjects claiming that the recipient has won some sort of prize or has qualified for a special deal, only to bombard them with unwanted advertising. Other spammers will put “Fwd:” or “Re:” in the subject line to make users believe that the email is part of an ongoing dialogue. Others will include phrases commonly targeted by spam filters, only altered in some way. Putting these words within images can keep them from setting off red flags, as can filling them with unnecessary punctuation. The fact is that these techniques will not endear you in the eyes of potential consumers. In fact, they’ll likely build resentment. Be honest with your clients. Be transparent about the contents of your message and make its benefits clear. This will gain you respect and trust.
  • Keep a Regular Schedule: The more often clients engage with your emails the less likely you’ll end up in their spam folder. By maintaining a regular schedule you’ll build a strong routine, one which will be recognized and appreciated not only by the recipient but by their spam filter as well. If customers forget that they signed up for your newsletter, or don’t even remember engaging with you in the first place, they may manually place your message in the spam folder themselves, or perhaps delete it completely. Stay in their thoughts by engaging them regularly and they’ll keep your emails where they belong.
  • Alert Your Customers to the Problem (or Don’t): This one really is a judgment call. Of course, an easy way to keep your emails out of spam folders is to warn your customers that they might end up there. Telling them to check both folders for your email and mark it as not being spam when it arrives can be an effective way of making sure your messages get seen. On the other hand, the word “spam” carries a negative connotation, and simply associating it with your emails might make your business look less reputable, whether that’s fair or not. In the end, it’s your decision. That being said, following the other suggestions listed will give you better odds of keeping your newsletter in the inbox.
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Writing an Appealing Email Newsletter

Posted by Max Castleman

An email newsletter can be something of a tricky prospect. On the one hand, it has the potential to be a very effective form of communication. This is marketing delivered straight to the consumer, marketing that they specifically requested to receive. At the same time, sending someone an email doesn’t mean they’re obligated to read it or that they have any interest in doing so. Therefore, it’s not enough to simply send a newsletter along and hope for the best. Certain steps can be taken beforehand to make the content contained in any email you send interesting, appealing and potentially beneficial. Keep your readers engaged and you’ll have a much better chance of commanding their attention. Here are a few ways to make your newsletter stand out from the pack:

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10 Things to Remember When Creating Your Email Marketing Campaign

Posted by Justin Johnson

So, you’ve decided to launch a new email marketing campaign in hopes of gaining a few more sales, leads, conversions, or end goals. What you’ve done in the past has worked… kind of. A handful of people opened your emails, a couple responded, and a few even turned into customers; these certainly weren’t the results you were hoping for, though. No company can grow and expand as they’d hope with only handfuls of people, so it’s safe to say that your email marketing campaign may have to be taken up a notch. Thankfully, you’ll be able to do just that by following these helpful reminders; make sure to keep them in mind while executing your next email marketing campaign

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