Inbox zero... everyone's goal. We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and needs to be read now. So when you sit on the opposite side of the inbox as the sender, what can you do to be that email that needs to be read now?
The subject of your email can be the difference maker between an open and immediate filing in the trash can. Assuming that you email message made it past the spam filter, cutting through the noise of the inbox and the grabbing the attention of most people is no easy task. Here are some general rules you can follow to help increase your open rate and be that Inbox Hero (got stars in his eyes). Sorry... I couldn't help myself.