Ways to Improve Your Website Form Conversion Rate

Posted by Ken Franzen

When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth.

In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact with your company. This can be a door that is easy to walk through or one that creates questions and uncertainty.

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Are You Experiencing Website Traffic Evaporation?

Posted by Ken Franzen
 
Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing.  
 
I like to call this Website Traffic Evaporation.  
 
Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever.  It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now.  
 
This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website.  
 
Enter our hero, the Call To Action.  
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