Blogs are now staples of most online marketing strategies. Most sites these days have some form of a blog that allows for periodic contribution of content as news, opinions, education or updates. Let’s assume for a second that you regularly publish to your blog like any bona fide business owner focused on online marketing would do. How is that working out for you? You might begin to wonder why no one is reading your posts and starting to get discouraged about investing more time in the art of blogging.
So here we are. 2015 is coming to a close. We are smack-dab in the middle of the holidays...
We cannot help you tackle that holiday shopping list nor collect W9s from everyone, but we can help you start off 2016 with a solid content marketing strategy in place.
Stop Throwing Away 90% of Your Website Visitors
Standard marketing goals for many business websites is a two-headed monster: get more traffic and get more leads. This make sense right? Work hard to get your business in front of the right eyeballs and those that are ready to buy will (hopefully) be compelled enough by the message your brand is delivering that you'll get a phone call or a form submission through the website. The big problem is, the majority of your site visitors are not ready to buy.
So, how do you leverage the visit from the consumer that you've worked so hard to attract to your website who is not ready to buy? The answer is solid content marketing.
We meet with a lot of SMBs (small-medium sized businesses) that range in revenue, staff size and marketing budgets. One of the most common questions we hear is "How do we get more value for our marketing dollar?"
Here are a couple more questions we get:
- How can I get more leads?
- How do I rank better on the search engines?
- I receive three calls from Google Certified Partners yesterday guaranteeing me page one placement. Is Paid Search (Google AdWords) the best route to go?
- How can I better measure my ROI?
- How can I use social media to grow my businesss?
I'm sure you can relate to one (probably several) of these yourself. Rest assured, you are not alone.
Four Ways to Grow Your Business, Even During a Recession
Even though we’ve seen improvements in the economy over the last couple of years, many industries are still feeling the effects that the economic recession had several years earlier. So, how do you grow and expand your business, keeping it relevant and profitable, when your consumers seem to be spending less and less time in your doors?
Don’t let a recession keep you from reaching out to your customers through new marketing efforts. Sometimes, spending a little money on a customized content marketing strategy is just the thing you need to generate new leads and increase your brand recognition during a lean economy. The key is to take advantage of every opportunity to reach your target audience with the information they want and need most. When you create that connection through focused marketing messages, your consumers will know that they can trust you for the products and services they rely on every day, even during a recession.
Getting Started With Your First Content Marketing Campaign
Have you been feeling as if your present marketing efforts seem stuck in a past decade, and you’re looking for a new way to connect with your target audience? Your business has a website, but, you honestly don’t have any clue whether or not you’re gaining new customers from it. Maybe you feel that simply delving into the world of online content marketing could enhance your efforts, but you don’t know where to begin. If this sounds familiar, then remember that knowledge is power. A little planning, research, and preparation can give you the knowledge you need to create content marketing solutions that are powerful and effective.
Here are seven tips that can help you get started:
Summertime for Trade Schools: The Perfect Season for Content Marketing
For most traditional, four-year colleges and universities, students head off to campus in September and pack up their rooms sometime in early May. The standard nine-month school calendar gives students plenty of time for summer activities before heading back to the classroom in the fall. Unfortunately, this timeline also causes students to remain in school for many years, as most four-year degrees actually take an average of five years or more to complete. Although there are summer sessions offered, student life and campus activities during these months offer just a glimpse of a student’s educational experiences compared to the rest of the year. Basically, summertime at these schools is rather boring.
But, as a vocational or trade school, you offer each and every one of your students a year-round, exciting experience that gives them hands-on training for their career choices. That means, all of your students will be just as involved in their higher educational experience in July and August as they are in February or October.
You can use this to your advantage, and attract new students, while connecting with your current ones, even during those “dog days of summer.” Some strategic content planning focused around summer activities can help you increase your student enrollment and showcase your school within the community.
The Missing Puzzle Piece: Determining what’s wrong with Your Content Marketing Strategy
The world of online content marketing can be a fickle thing sometimes. What seems to be working one minute can become yesterday’s news the next. That’s the trouble with the digital world. Along with the amazing benefits that come from trends and fads in the online world, there is also the uncertainty that something new will come along tomorrow. Just look at the social media world, for example. It wasn't that long ago that MySpace with the go-to place to connect with new people. Now, we have Facebook, Twitter, LinkedIn, Instagram, and a whole slew of social media outlets that pushed MySpace into ancient history.