When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth.
In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact with your company. This can be a door that is easy to walk through or one that creates questions and uncertainty.
The use of buyer personas is standard practice in almost every successful marketing campaign.
These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly.
The primary marketing goal of your vocational school or online university is to increase enrollment. To grab the attention of potential students and provide compelling reasons to enroll in one of your programs.
Potential students are a little more sophisticated today than they were in years past. They conduct more research before making a decision. They rely heavily on the information they find online and use that to evaluate their options.
You can flood every media channel with advertising campaigns that will attract more than enough traffic to your website and brand but stopping there is selling yourself short. The majority (like 95%) of those visiting your website will not be ready to fill an application or schedule a tour.
So, what can you do to convert more of these visitors and boost student enrollment?
Effective marketing is a tricky deal. You’ve only got “X” amount of dollars to spend on a marketing budget and a whole host of options to choose from. How do you decide what will be the most effective marketing means and which ones are simply a waste of money?
In all likelihood, your company website is missing out BIG on its web traffic conversions.
The truth is, you spend so much time and energy on growing your website, but the vast majority of your traffic disappears into the ether, never to be heard from again. We covered this concept called ‘Website Traffic Evaporation’ in another post which expanded on the effective use of Calls To Action.
Most websites do an excellent job of attracting a specific type of visitor: those with their wallets already in hand. Perhaps they're ready to buy before they've even landed on the site. Some of these people are loyal customers while others are website visitors that you simply caught at the right point in time.
While it's great to have these customers, and we definitely want them coming back, what about everyone else?
Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with clients, broken or dented packages at the grocery store: your initial interactions with these things, and others like them, can be greatly influenced by such first appearances.
Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows, target shooting, even those money-grabbing fair games; only few will walk away in victory, leaving others to question what just happened. The world of marketing is no different. If you’re expecting to successfully attract new students, hitting the right target boils down to your approach, technique, and consistency.