In all likelihood, your company website is missing out BIG on its web traffic conversions.
The truth is, you spend so much time and energy on growing your website, but the vast majority of your traffic disappears into the ether, never to be heard from again. We covered this concept called ‘Website Traffic Evaporation’ in another post which expanded on the effective use of Calls To Action.
Most websites do an excellent job of attracting a specific type of visitor: those with their wallets already in hand. Perhaps they're ready to buy before they've even landed on the site. Some of these people are loyal customers while others are website visitors that you simply caught at the right point in time.
While it's great to have these customers, and we definitely want them coming back, what about everyone else?
Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with clients, broken or dented packages at the grocery store: your initial interactions with these things, and others like them, can be greatly influenced by such first appearances.
Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows, target shooting, even those money-grabbing fair games; only few will walk away in victory, leaving others to question what just happened. The world of marketing is no different. If you’re expecting to successfully attract new students, hitting the right target boils down to your approach, technique, and consistency.
Super Bowl 50 is this Sunday.
And while it is likely the last game we will see future Hall of Famer Peyton Manning play, most of us will be tuned into the game in anticipation and high expectations for the commercials. This is no doubt the only time of the year our fingers don't make a mad dash for the remote control when a commercial comes on.
In 1967, you could have secured a 30 second spot for only $40,000. This year, a 30 second commercial costs a breezy $5 Million... up from $4.5 Million in 2015. While that may seem like a steep price tag for 30 seconds, being parked in front of 117 Million commercial seeking viewers presents an impressive audience. Many brands take additional measures to increase the shelf-live of their commercials through use of social media (retweets and likes anyone?) and clever campaigns like Doritos "Crash the Super Bowl".
SMBs are continually on the hunt for more efficient ways to spend their most valueable resources (time and money) to attract the attention of the constantly evolving consumer. Technology continues to change consumers' buying behavior and driving down the effectiveness of traditional media vehicles such as television, radio, billboards, direct mail and yellow pages. So what do businesses do to grab attention? They are finding success in inbound marketing and content marketing.
The infographic below covers some very interesting findings from two recently published pieces covering inbound marketing and content marketing.